Next year, AMP will no longer be a requirement for content to appear in Google’s Top Stories section. This announcement carries substantial traffic and ad revenue implications for major publishers. To provide publishers with an overview of the news, factors to consider and an inside look at how BuzzFeed is approaching the situation, Matt Dorville, SEO manager at BuzzFeed, joined me for a recent session of Live with Search Engine Land.
During the session, we discussed Google’s Page Experience update, how abandoning AMP may free up more revenue opportunities, AMP’s uncertain future and more. Here is the complete list of topics we discussed, with corresponding timestamps:
For a more detailed discussion on the Page Experience update, which accompanied the AMP news, watch our Page Experience session of Live with Search Engine Land, hosted by Search Engine Land News Editor Barry Schwartz, featuring Aja Frost, head of content SEO at HubSpot, Marty Weintraub, founder of Aimclear, and Mike King, founder and managing director of iPullRank.
We at MarTech Today, Search Engine Land and Marketing Land hope this series of live discussions, presentations, tutorials and meetups will help everyone stay sharp and up to date on tactics and best practices. If you have an idea for a session or would like to join a panel, email [email protected].