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Google, E-A-T & YMYL | How to Boost Your SEO in 2021 the Easy Way

What information can’t you find online these days? While it’s handy, it’s also dangerous — and Google is well aware. Google obviously checks every website against ranking factors to decide where it sits. You can influence this by doing Search Engine Optimisation on your website and online presence.  However, your job of optimising your website …

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Think Your Small Nonprofit Is Too Small for SEO? You’re Not

Small Nonprofit Series: Our Nonprofit Is Too Small for SEO Get the SEO Basics Anyone – on Any Budget – Can Do Image by teetasse from Pixabay SEO – search engine optimization – can easily feel like a ravenous, insatiable beast that is forever unsatisfied and ungrateful. It coaxes you to keep coming back to …

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5 SEO Trends for 2021 Ecommerce Marketers Need to Watch

As most customer interactions remain online, optimizing for search traffic is paramount to success in 2021. In this article, let’s look at those trends for next year. So the next time you promote those ecommerce products, you’ll see them ranking higher on search engine results pages than  your competitors. And that will give your ecommerce …

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How to Hire an SEO Expert: Interview Questions and Answers

“SEO experience” is the new “Microsoft Office.” Everyone lists it on their resume these days (or at least everyone in digital marketing). Whether you’re hiring an SEO professional, or a digital marketer with some SEO skills, you need to try and quickly figure out their SEO experience level during the interview process. This is especially …

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Four essential elements for international SEO | London Business News | Londonlovesbusiness.com

With all the recent and upcoming updates of the Google algorithm it has become increasingly clear that good SEO practice focuses on the experience of a website’s users, rather than on exploiting quick ways of ranking better for Google’s sake. When doing international SEO, there are some additional elements that determine whether or not your …

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Understanding SEO & SEM: Which One You Need For Your Business In 2021

You may hear the terms “search engine optimization” and “search engine marketing” being tossed around from industry to industry. However, there has been a long-standing debate on which is better for businesses: SEO or SEM. Since there’s a need to plan an effective online engagement strategy, it’s time to explore both strategies, and learn the …

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What Is Off-Page SEO: The Definitive Guide for 2021

Off-page SEO is a powerful SEO tactic that plays a large part in getting a site to rank higher on Google. If you want to get people talking about your brand and services, you should go beyond your own website.  In this guide, we are going to dive deep into the ins and outs of off-page SEO and help you get a better idea of what it is, why it is so vital to online marketing, and the activities involved in it. Read ahead and take …

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