Google likes fast web pages. According to Google’s John Mueller, web pages should load within three seconds or less. Page speed is a factor in Google’s ranking algorithm.

Fast web pages are important

Google has a ‘mobile first’ strategy. Google wants to deliver web pages in the search results that are displayed quickly on mobile devices. Your pages should deliver the fastest user
experience you can achieve.

In addition to the influence of fast pages on your Google rankings, fast pages are also important for the user experience:

If your web pages do not load quickly enough, you will lose customers. In addition, Google won’t rank your web pages as highly as they could be ranked.

How to check the loading time of your web pages

Among many other things, the Website Audit tool in SEOprofiler checks the loading time of your web pages. The ‘Performance’ page in the audit report shows the fastest and the slowest pages of your website, and it lets you filter the pages of your website by loading time:

If you do not make sure that your website loads quickly, your competition will make sure that their websites do.

Optimize your web pages now

SEOprofiler offers many powerful tools that help you to get better rankings on Google and other search engines. If you haven’t done it yet, create your SEOprofiler account now and check the speed of your web pages in the Website Audit tool: