Link Building for SEO: 38 Types of Links Your Website Needs & How to Earn Them [Infographic]

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By Mark Walker-Ford

Are you looking for ways to improve your SEO and get more traffic from Google? Want to know the types of links your website needs and how to obtain them?

We share 38 types of links to improve your SEO in this infographic.

Here are the first 10 from the list

  • .EDU Links
  • .GOV Links
  • .ORG Links
  • Editorially-Given Links
  • Internal Links
  • Links from Complementary Businesses Within Your Niche/Industry
  • Links from Competitors in Your Industry
  • Niche Forum Profile Links
  • Social Media Profile Links
  • Social Media Post Links

Check out the infographic for more detail.


No doubt you’ve uncovered the vast world that is Search Engine Optimisation – the crucial process of optimizing your website for search engine success.

There are many ways to ‘do’ SEO – it could be metatags, sitemaps, or keyword-focused titles. Ensuring these are optimized will mean your website is chartered for SERP success.

One of the most crucial off-page SEO ranking factors, however, has to be link-building.

With your business website, you’ve implemented a content strategy that you know your audience will find useful, valuable, and high-quality. You’ve even made sure to include relevant keywords, titles, and high-quality images.

Having this kind of useful content means your audience’s queries are being met and even shared.

However positive all this may seem to those new to the world of SEO, it isn’t enough for Google to rank your website above your stiff competition.

For this to happen, Google must acknowledge your website and its content as being authoritative. And that comes from possessing links that are relevant, high-quality, and meaningful – all from the right websites.

Link-building is the process of acquiring high-quality links from authoritative websites. When that happens, you’ll soon attract the right audience who will help magnify your content and extend its reach.

E-A-T The Good Stuff.

In 2018, Google published its Search Quality Rater Guidelines. This document stresses the importance of the E-A-T concept. It stands for expert, authoritative, and trustworthy. It’s everything your website should be; sites not viewed as E-A-T are viewed as low-quality by the search engine.

Having your SEO strategy built around E-A-T should be a core objective for your website. Ensuring your website is expert, authoritative, and trustworthy will make for a much better experience for your audiences. It also makes sense, after all, because Google only wants to solve users’ queries with results that are E-A-T.

What does E-A-T have to do with links, I hear you ask. Put simply, the more authoritative and ‘expert’ the linking website is, the stronger those links will be. In order to really make the most out of the E-A-T concept, your links will need to come from websites that users know and trust.

Links that are naturally earned are one of the best (albeit difficult) way to secure links. The best way to earn these types of links is by creating content that users will naturally love and want to share with their audiences.

It’s crucial here you know exactly what your audiences’ queries look like so you can build content around them.

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