Our Approach to SEO Services Management?
Every agency will approach SEO from a different angle. Here are the nine core beliefs our SEO program is based on:
#1. You Own the Account
Your SEO account is an asset. You paid for it to be built and optimized, and you should own it, regardless of who your SEO management agency is. That is why we share all our files, and documents so you can have them
#2. Optimize for Conversions
You care about leads and/or sales, not clicks, or impressions, or click-through-rate (CTR), or any other vanity metrics. We only optimize for the metrics your business understands and cares about which is traffic, ranking and conversion.
#3. Report in Natural Language
We won’t confuse you with a bunch of SEO jargon. We provide straight-forward reports that your executive management team can easily understand and see the value in. We report on the metrics your business cares about, and spare you the technical gibberish. Unless you want to nerd out, then we’re happy to talk shop. We send clients a monthly report detailing the most recent month’s performance, and always follow up the report with a call to review it.
#4. No Silos
Our SEO program was originally built to support the efforts of our overall specifically content marketing, conversion rate optimization (CRO) and marketing activities. Therefore our SEO strategy always aims to be integrated with the larger overall digital marketing strategy which creates new opportunities and efficiencies that would have been otherwise missed.
#5. No Long-Term Contracts
Our SEO contracts run month-to-month and require 30 days notice to cancel. We believe the best way to keep a client around is to do an amazing job, not lock them into a long-term contract.
#6. No Autopilot
We manually manage campaigns on a daily and/or weekly basis depending on the velocity of the spend. This ensures our SEO managers are always keeping a pulse on the account performance and making improvements quickly.
#7. Dedicated Account Manager
Each client has a dedicated point of contact, who provides weekly updates, responds to any questions in less than 24 hours, attends weekly or monthly calls, and is available for questions whenever needed. Our account managers will also continually post updates for clients.
#8. Have The Best People
At the end of the day, SEO management is a service, and services are provided by people. While we use some technology to track and tweak campaigns, the people we have managing the accounts are the reason for performance improvements. From our account managers, to PPC specialists, to graphic designers and web developers, we invest heavily in recruiting and retaining the most-talented people around.
#9. Set a New High Score
When we takes over any new SEO accounts, our goal is to set a new high score. While maintaining an account is great, that’s not what drives us. We’re passionate about showing how much we can improve when given the opportunity. It’s not uncommon for us to increase conversions by 50-90% (while driving down the costs) in the first several months.
