Barry Schwartz sat down with Katherine Watier Ong, who’s internet career goes as far back as 1994, and has done SEO for over 15 years. She was able to build an SEO team out of nothing in her early days.
Together, Barry and Katherine talked about how she was able to build SEO teams by using a vetting process ad then continued training. Often, she would send these candidates home with open book tests, testing their abilities regarding using Google to find answers. To Kathrine, writing skills were important, as well as a clear understanding of web analytics.
The two even spoke about voice and search strategies and what types of companies would benefit from voice search.
Katherine, can be followed on Twitter @kwatier.