Principal Beth Guide started in the web design and hosting industry in 1997. In 2008 she formed SEO411 to add a specialized Digital Marketing Agency that is a well-recognized industry leader, SEO411.

SEO411 is a leader in Houston in both the Business and Entrepreneur space and the SEO and Web Design space.

Prior to doing web development, she worked for various news agencies in the North East. She has also worked as a freelance writer for PR agencies, helping companies like Dow Chemical work with disaster relief. Ms. Guide teaches Digital Marketing at the Small Business Development Center (SBDC), part of the University of Houston’s Bauer College of Business, HCC’s Center for Entrepreneurship,Lone Star College, Houston West Chamber of Commerce, Houston Northwest Chamber of Commerce and is often featured as on Fox26 as a technology expert.