Tracking the right video metrics is beyond critical. Why? Because, in the words of the world-renowned management consultant Peter Drucker, “If you can’t measure it, you can’t improve it.”

Your video marketing can’t get better until you know where you stand.

Vidyard + Demand Metric have put together the top 6 Video Marketing Tips that explore where you stand in the ever-evolving world of video.

The State of Video Marketing report exists—it’s chock full of concrete statistics and benchmarks. For the fourth year in a row, we’ve partnered with Demand Metric to take a deep dive into how marketers are using video, seeing success, and what the future likely holds.

It’ll answer questions like:

So what do you think of our video marketing tips? Are there any we missed? Drop your questions, comments, and queries in the comment section below.