I think that if you are interested in Blogging to talk about yourself, your dog, your awesome cooking, then you are certainly not affected by all the Internet Marketing Hype trends! On the other hand, if your end goal is to make money with your blog, you probably read all those sales letters each one telling you that the previous won’t work because no one uses that technique anymore.
Blogging has been around for more than 10 years and the same people still make money and new bloggers are getting there every day. Blogging uses SEO. Hype generally uses advertising and social media.
The difference between the hype and a good sane approach is quite simple: the Hype is right now when, in contrast, your blog stays around for years to come. And since you are automatically a Snap! Affiliate when you get your Snap! Website, you get all the benefits of the hype, only, long term.
In the past two weeks, I’ve received emails and messages about the Hyper FB Traffic. Yes. It most certainly generates a lot of traffic, at least to that website. Most of which is not well targeted though, but they say it’s free, so it certainly doesn’t matter too much. I guess this is not a bad idea (assuming they do it legally,) if you can indeed replicate the same revenues as the owner claims. You know, $100k is not a bad chunk of change, even today. Even just 50% of the $100k.
Yet, you have to keep in mind that this is a one time sale. So you get your cash and the machine is likely to stop quickly. That’s the big difference between such a system and your blog. That’s the difference between selling Christmas trees once a year and building a store that sells goods all year round. Both are good businesses, one better pay you quick if that’s the only sale you do for the whole year!
Of course, that means you need to get started and try it for yourself. Blogging is probably not for everyone, although, trust me, it’s not that hard (no really, I’m just a software engineer!!!) It’s just writing about something you like much and let others follow your track in the niche you chose.
By the way, one of the things the Hype websites do for you is create landing pages. You can do that too with Snap! Website and track the results of each page. Even better, you can create multiple copies of the same page, either with small changes, different blocks on the side, a different title, a different teaser, or with a button instead of a complete form… An exact copy of a page can be done using one of the capabilities of the Snap! Insert Feature. All you do is create a new page and write [node:<name>] and the <named> page appears right there, in your new page. If there is one thing you know about Marketing (not just Internet Marketing,) it has to be this one: you need to test people’s reaction to your advertisement, all the time. That is what helps you best understand what will make you the most money in the long run. For instance, I will stumble and tweet this post with a different title and see which post gets the most Facebook Like clicks. This is also a good way to improve your SEO because you can see whether the search engines focuses on a page or another because of the title, the blocks on the side or some other change you made1.
Now I’d like to know… Did you try some of those hype products? What were your results?2