Even a cursory glance at the social media landscape of 2020 will yield one definite conclusion – it’s far more heterogeneous than it was in the previous decade.
These days, businesses can use all kinds of social networks to promote their products and interact with their customer base. And among these, Twitter is one of the heaviest hitters.
Saying that it’s massive would be no overstatement; many giant corporations have it as a cornerstone of their digital marketing campaigns.
But while Twitter is excellent for brand enhancement, it can also help with the technical side of digital marketing.
For instance – did you know you can use Twitter to skyrocket your search engine rankings? We’ll explore this avenue below.
Twitter’s Usefulness
In a single decade, Twitter has gathered over 300 million active users every month!
But while its utility is clear to reach a global and diverse audience, it can also help in attaining the right SEO strategy for your business.
Search engines like Google do more than crawl through websites per their algorithm; they take cues from powerful social platforms like Twitter to rank any website. So, comments, shares, and likes affect SEO on a large scale.
As you might imagine, the more engagement a brand has on social media like Twitter; the higher their websites will rank on search engines.
But what does this mean for your business? Twitter is abundant with digital marketing tricks any business owner should know. If you utilise it precisely the right way, you will boost your brand’s SEO value by posting content via tweets.
As we’ve mentioned before, Twitter is a great place to build brand awareness – and that means a larger number of online searches for your brand and company.
Knowing where to start isn’t easy, but you will get the high SEO rankings you want with the right optimisation and planned exposure.
Keyword Optimisation
One of the basic staples of on-site SEO optimisation is keywords. Any well-optimised website has a specific set of keywords for which it aims to rank.
And if you want to learn how to use Twitter to skyrocket your search engine rankings, you need to do the same with your company’s Twitter account.
Make sure your bio has the relevant keywords so that Google can associate that account with the desired niche right from the get-go.
Also, when you post tweets, make sure you fit them in as organically as possible because blatant keyword stuffing will harm your rankings.
Most leading social media networks introduced innovations or exciting features. And like Snapchat gave the world the first stories, Twitter introduced the mighty hashtags.
With this feature, Twitter became a pro tool for creating a small business marketing plan with an affordable budget.
The systematisation of topics via hashtags allows you to be up-to-date and relevant with ease. Most social media managers’ lives would be much more difficult without this.
Going back to the topic of better SEO rankings, though, using the right set of hashtags for an appropriate tweet can make all the difference in the world with user engagement and reach.
Thus, it would help if you kept a lookout for the currently trending topics – fitting your brand into the contemporary social narrative is vital for SEO too.
Obviously, using #BlackLivesMatter to promote a pizza joint would be distasteful and off-brand, so be careful how you do this.
Depending on the company in question, you may want to follow some key influencers to see what hashtags they’re promoting.
But, once you achieve it, an organically high SEO ranking is far more valuable than a paid visit.
That said, there are short-term actions on Twitter that will boost your visibility and SEO rankings over time if you use them periodically.
For instance, user interaction via giveaways and polls is always a great thing to improve Twitter engagement.
A small taste of your products or services will give you a massive return in terms of brand recognition and goodwill from your customer base.
Make sure that to win the giveaway; users have to interact with your brand; retweeting a specific tweet or clicking a link towards your website.
The latter will have the most immediate effect on your SEO, so you can fine-tune which pages on your website you want to bring into the foreground.
Link Sharing
Anyone who knows the basics of SEO realises the perennial importance of links. And make no mistake; their power on Twitter is vast.
If you dedicate enough time to building a large and dedicated following on Twitter, you will maximise the reach of the content and pages your brand has.
Driving organic traffic towards your website via links is something Google loves and will reward with a higher ranking.
Remember, Twitter has a shorter character limit for content than most other social networks, so you may want to use a link shortener.
But, this isn’t too much of an issue since Twitter expanded the limit to 280 characters back in 2017.
Use Twitter as a Specialised Tool
One of Twitter’s biggest benefits is that it allows people of similar interests to join and talk.
If you want to use Twitter as a promotional tool to boost your rankings, there are more ways than one to do that.
If we follow examples of successful companies like BuzzFeed or AirBnb, we can see a pattern in using Twitter to its fullest extent.
They opened different accounts only for polls to communicate with clients and get their opinion on various subjects. You should follow your competitors on social media and see what tactics they use.
People like to vote and give their thoughts on anything discussed online. This is a fantastic opportunity to engage them in more than just being your followers. Make them active members of the decision-making process.
Communicate with Your Followers
There is no use in running a Twitter account, or any social media account if you don’t communicate with your followers.
Comment on their tweets, ask for their opinions and show them a real person behind the account.
We talked earlier about giveaways, which is a form of communication. However, people need more than that.
They want to connect with someone, often just to talk or express themselves. Someone is in it for the prize, someone for engagement. You must serve both customers with what they need.
People like consistency, and that is what your goal should be. Look at any famous YouTubers.
Some accounts release three to five videos per week or even one to two videos per day. Some accounts also post once a week.
Their followers know their rhythm, and they are used to it. Every subscriber is eagerly waiting to get a new video from their favourite YouTubers. Those who cannot be consistent will lose people over time.
It is the same with Twitter. The key to understanding social media marketing is consistency; people do not stay on an inactive profile for long.
Being informed about the hottest topics of the day and posting quality tweets promptly is the best way to achieve this.
As a result, your Tweets will be shared on other networks, which directly brings you publicity that affects your website ranking.
The downside of this is that you cannot be present 24/7 all the time. But, there is a workaround. You need a team of skilled people who will manage Twitter accounts for you.
They all need to work closely together and be synchronised. This tactic will help you to achieve consistency and quality that will push your business forward.
As you can see, the condensed and concise nature of Twitter’s content makes it the perfect tool for audience outreach, and thus the improvement of your SEO rankings through organic traffic.
An excellent social media manager could achieve wonders here, in tandem with a proper SEO expert.
The key takeaway is that you cannot use a single strategy and hope to achieve favourable results.
You must be creative and mix and match all your options. Social media can waste your time if not done the right way.
With that in mind, experiment and see what gives the best results and focus on that approach. Best of luck!
Author Bio: Charles Austin is a freelance journalist and web developer writing for Digital Dot, mostly focusing on SEO optimisation and other avenues of digital marketing.
Disclaimer: The author’s views are entirely their own and may not always reflect the views of Mauco Enterprises.
