In Marketing terms, the key to a successful SEO strategy is directly linked to the kind of content you are generating. Fresh and unique content goes a long way in ensuring that your website and blogs are noticed by the search engines and given a prominent position.
However, just posting content on your website is not sufficient to gain the necessary exposure. Guest posting holds a key position when it comes to garnering SEO visibility and here we tell you how to use it to achieve the necessary results.
Guest Posting in Search Engine Optimization
Guest Posting is a process of writing a guest post for someone else website. For example, if you write a blog post on my blog (LoveUMarketing) then it will be called as Guest Posting.
For more details, I strongly suggest to please refer to below articles.
Guest Posting play a very important role in Search Engine Optimization. If used correctly then it will increase the traffic to your website and improve SEO visibility as well.
Below we have shared few tips to use Guest Posting for better SEO visibility and traffic
1. Adhere to the word count
Every blog has a maximum and minimum word count restrictions that they strictly follow. You must read the specifications mentioned and ensure that you are following the same. Mostly for web crawlers to notice you a word count of 300-1200 words is necessary. However, it is quite possible that the blog has a specific word count that needs to be followed.
The guest post you write should be able to completely cover the entire topic in order for it to be given prominence. Guest post services can be a useful help as they know what is the latest word count expectations that are most effective. SEOOutreachers plans your entire guest post campaign so that you can derive the maximum benefit out of it.
2. Focus on the niche
Do not place your guest posts just about anywhere. If you have a niche product then you need to take care that you are guest posting on websites that too adhere to that niche. In recent times Google pays a lot of attention to this aspect and so should you. Find only the top-ranking blogs and request them for a chance to upload your content.
3. Context is crucial
It is absolutely imperative that your content is relevant to the blog you are placing it in. To ensure that you may first suggest topic ideas to the blog owner in order to know what he may be interested in. Not only should you make the content relevant but also insert the necessary keywords that would take care that it is picked up as being a worthy piece. There are various tactics of keywords insertion and tools that help to find whether your blog matches the parameters of SEO.
Most blog owners have specific rules about the number of external links you can place. In fact, some of them may even suggest you not to place more than one link in the main content. They may, however, give you the consent to add a link in your bio at the bottom of the article. It is better if you read these restrictions before moving ahead with the submission of the blog. This ensures a higher chance of your blog getting accepted.
5. Formatting the blog
Try and format the blog keeping the reader’s interest in mind. There are ways to entice a person to read your blog and you ought to follow them. Blogs have submission guidelines in which they explicitly specify what kind of blog they want. These guidelines have been created after many deliberations and it is always wise to follow them.