Remote work and digital operations are now the new norm, two things that many businesses will struggle to adapt. But growing in this direction is already proving critical if you hope to have any chance to survive.
In short, blogs mean more spots on Google, more people talking about you, and more leads. Your content helps you get found on the search engines, but you still have to help the search engine find it.
If you still believe that SEO is only about creating keyword-stuffed pages, you’re about 15 years behind.
Imagine paying thousands of dollars for PPC ads every month – only to have them take all of your traffic with them the moment you stop paying.
Embracing this new digital reality may require bringing new talent on board.
Here are five ways to seamlessly work with a digital provider.
1. Digitize Everything
Have you ever heard the term digital transformation?
It’s the transition to digital processes in a way that reorganizes businesses around a new set of customer-focused priorities. It’s effectively what the pandemic crisis has forced businesses to do.
McKinsey once noted that around 29% of businesses succeed in digital transformation. One marker of success includes the development of a culture that encourages the business to see itself as fundamentally technological.
If that sounds abstract, consider it this way: how many business processes do you have that still occur on physical paper? That includes resume collection, invoices, bills, advertising, even informal processes like idea brainstorming and team meetings – it’s more than most people think at first.
Many people think digital transformation means developing new web presences like websites or social media. That may be part of it. However, you must analyze what business processes themselves must move online, where they’re accessible to your team no matter where that team might be located. It may mean that you must:
2. Break Down Information Silos
Information silos are environments in which information gets kept and not shared with the outside world. Often, they happen with departments. For example, information silos frequently occur between sales and marketing, where they create a disconnect that causes your customer relationships to suffer.
They also frequently occur between digital marketing and business management, and between freelancers and your core team of employees. In both cases, your teams are less productive all around because they can’t work together and don’t have access to the data or business intelligence that they need to make accurate decisions.
Breaking down information silos to encourage the movement of data between parts of your organization may require you to rethink the way you build your teams. For example, while it may be tempting to have one team of freelancers and one team of employees, it might be wiser to blend them together.
Information silos are one thing that digital transformation often targets. When you’re breaking down your information silos, consider:
3. Make Sure Your Content, SEO & Business Strategy Align
Your content and SEO should exist to satisfy business needs. Those specific needs vary, from attracting customers to addressing a pain point to dominating a keyword to beat down your competition.
From this point on, you must never ever create content that doesn’t address a specific purpose. If you can’t explain why you’re creating a specific piece of content, don’t create it.
This is what lies at the core of content strategy. By aligning your business strategy with your content creation, you lay out exactly what your content needs to accomplish. Then, your SEO provider will know exactly what he or she needs to do to help that content accomplish its goal.
During this step:
4. Embrace Freelancers in Your Core Team
To survive in the new normal of business, you need a nimble team that exhibits breadth as well as depth – professionals skilled at staying agile no matter the market conditions.
What sort of people come with the most experience doing just that? Freelancers.
A core team of freelancers, who are there when you need them, can develop a deep knowledge of your business and its content, identifying what it really takes to grow your brand. From there, additional support professionals can add breadth to your team’s overall capabilities, as necessary. In many cases, that can actually be your SEO provider.
Why?
Good SEO providers know that SEO is data-driven. They can bounce in and out as you need them because they know how to:
A company’s digital transformation can help guarantee their success and their ability to stay agile in the future.
A core team no longer needs to be in-house, as long as you have a group of trusted skilled professionals that can continue to help grow and scale your business.
5. Hire Your Freelancers in the Same Place
If you’re breaking down silos and digitizing manual processes, you’ll notice that your processes might be getting simpler. Support that by making sure your people are all in the same place.
Platforms like Fiverr Business make it easy to get right to work without the hassle of coordinating multiple people in multiple places. When everyone operates on the same platform, it:
Summary: Collaborate Seamlessly & Grow Your Brand With Fiverr Business
The “new normal” is here, and it’s taking the form of 79,275 Google searches per second.
By pivoting your business to a digital platform and aligning your content creation and SEO with your business strategy, you can take advantage of that.
In fact, you must.
Your consumers are increasingly looking for you online and you must put your brand where they can find you.
To accomplish this, businesses need new tools and new ways to collaborate on projects with freelancers who have the talents the brand needs to grow. No matter where your team is working, Fiverr Business can help you consolidate your project management and access the talent you need to get more done – from the comfort of wherever you all choose to work.
Join Fiverr Business today and get the first year free.
