Here are some of the benefits of tracking your SEO rankings:
Which Metrics Are Worth Tracking?
At Safari Digital, we work with clients across a range of different industries on a wide range of projects and budget types. To understand what they are looking to achieve out of an SEO campaign we always start a consultation by asking; “What would a successful SEO campaign look like for you?”. From this question, some of the most common responses that we receive include:
To be honest, we have heard just about everything at this point. In most cases, the desired outcome of an SEO campaign can always lead back to the fundamental goal of increasing keyword rankings. Which is why every SEO client receives access to a 24/7 SEO ranking tool that allows them to have full visibility.
It is important to remember that high rankings do not always correlate with an increase in the key performance indicators (KPI’s) that are going to facilitate business growth. It is essential that you choose the right keywords that attract the right market.
While SEO rankings are important, it is more important to understand which KPIs are going to drive your business forward. It is better to be ranking #3 for a transactional keyword that drives business, than #1 for an informational keyword that does not lead to drive your KPIs.
1. Google Analytics
Google Analytics is a valuable way to gain insights into site performance, SEO performance, and general online visibility. With Google Analytics, you can explore how people are accessing your site, the pages that they are visiting and their exit points.
From just $4.99 USD per month, users can check 300 keywords each day. This is around 80% cheaper than some of the other keyword tracking software tools on the market. What SERPROBOT lacks in UI design, it more than makes up for in speed and ease of use. Each client of Safari Digital receives a personalised dashboard where they can check their keyword rankings each day. Users are able to specify:
SERPROBOT can be configured to email ranking reports every at a specified interval. The program also keeps a track of keyword rankings over time so that users can track progress and see updates to rankings over time.
Note: we do not have any commercial affiliation with any of the tools mentioned above. We use the above tools because we believe in their efficacy. If better tools become available, we will always experiment to find the most effective tools for the SEO industry.
Work with An SEO Expert
At Safari Digital, we know the SEO ranking tools and the SEO ranking factors that are required to help you stand out on Google.
As part of our comprehensive monthly reporting, we provide access to keyword rankings, traffic data, and valuable insights that our SEO technicians spend time interpreting and understanding. We look for trends to understand how each action can impact search engine visibility.
Since 2015, we have been working in the SEO industry to understand how different SEO techniques can impact SEO rankings across the board. To learn about how SEO services can be tailored to your unique industry and your goals, get in touch with our SEO professionals today.
