Running a business the right way is all about doing one’s best to improve products and services — and the overall user experience for the main website — while maintaining a positive relationship with the target audience online. Considering that most people search online for testimonials and reviews before trying out any service, online reputation management (ORM) is more than crucial, and will determine whether or not a company can elevate its processes to the next level or fall short.
No matter the chosen industry, it can be a harrowing challenge to stay afloat, especially considering that small businesses are expected to compete with much larger companies. It puts new businesses and startups in a disadvantageous position right off the bat. It is the reason why search engine optimization (SEO) tactics are so popular for new businesses. After all, in such cases it is often recommended to make use of top Arlington SEO agencies to try to develop a strong digital marketing presence as soon as possible.
Naturally, building a strong public relations (PR) strategy is the key to attracting online users in today’s Internet-focused world. While it provides a more challenging playing field, the advantage of newer companies is that they can immediately get started on building a strong digital presence to get the ball rolling early. Here are just some ways to help include SEO solutions in the overall PR strategy and find success as soon as possible.
Looking for — and supporting — the underdogs online
One of the most popular ways of SEO outreach and digital marketing solutions would be the help of a content creator or social media influencer to help sway a portion of their fanbase to the company’s cause. Considering that some of these influencers have millions upon millions of followers, it is no wonder why outreach methods can help a PR strategy.
However, trying to go for the top influencers right off the bat can be challenging, as some of the most popular ones already have their hands full with more lucrative and well-known companies. In a bidding war with such companies, there is little hope to succeed. Fortunately, there is no need to go right for the top. Instead, the business owner can focus on those who might not necessarily have a large fanbase yet. While it might take some research to find those that are well on their way to the top, the underdogs are far more likely to work with the company, and it can slowly but surely help build PR support and rapport with their subscribers.
Boosting overall knowledge with content marketing
While it is an obvious route to go with content marketing to help a company succeed, the type of content is still often up in the air. While a business can gain plenty of backlinks with a variety of topics for their articles and blogs, the best thing to do would be to focus on the topics that matter — topics that are relevant not just to the products and services, but to the local area the company is trying to sway.
For businesses that maintain online products and services, it might not seem like such a big deal to go for local SEO. However, for franchise businesses that rely on physical establishments as well as an online presence, the best PR strategy would be to make use of geo-targeting tactics to attract online users. It involves utilizing blogs and articles that are relevant to local events, spinning them to be relevant alongside products and services. Considering every town and city has its own culture, geo-targeting involves research, effort, and passion. It is well worth the price of admission, as what the company gets in return is a much more focused supporter base that is often much more loyal than the average online user.
PR means very little without the website to back it up
Public relations is all about maintaining a positive relationship with potential supporters online. If the PR strategy involves marketing the primary website (as it should), the top Arlington SEO agencies would suggest focusing on improving the website and going for full optimization. It involves lowering the load times, focusing on user-friendliness, and ensuring that the website is easy-to-navigate. It also pays to ensure that there is a superior mobile platform for the online business, as there are many out there who prefer to do their surfing and shopping with their phones.
As a matter of fact, the mobile platform matters more than most other PR strategies out there. SEO solutions tend to overlap with PR strategies, as they seek to accomplish much of the same thing. If the business owner runs an online store and does not have the resources to go for a mobile platform, the best thing to do would be to shift to online marketplaces that already have an established mobile platform, including Amazon and Shopify. That way, the business can focus on other aspects while the mobile issue is solved.
How to handle negative reviews
The top Arlington SEO agencies are well known for delivering a positive experience even when it comes to the customers that give out negative reviews to the company. After all, negative reviews offer an opportunity to turn things around and show the rest of the potential user base that the company is willing to work hard to make things right. That kind of sincerity is hard to come by, which is why a response to every negative review is not just recommended — it is practically mandatory. Otherwise, most people will pass on the business as one that is not worth trying. When it comes to delivering a powerful PR message while simultaneously following search engine optimization strategies, the above tips are more than enough to develop the groundwork. With the necessary foundation, there are plenty of different ways public relations and SEO strategies overlap, creating a beneficial cycle of success for the business. Search engine optimization tactics also have the added benefit of attracting the Google algorithm, ensuring a top spot for those that get the job done.