Enable GPS to images: Smartphones are now all enabled with GPS. So make sure at the time of taking pictures, they are all GPS enabled. This automatically adds the location and geographical coordinates to your image.
Proper sizing, formats, and compression: Make sure your image is on the right specification, the right format, jpg, mpg, etc..e. If the size is bulky, then compress it and upload with free sites like: compressor.io. Large size images slow down a page. Aim for less than 100kb if possible on images. Videos can also be compressed. You should aim for at the very least less than 3 mbs per video. Freeconvert is a great site for video compression.
Uploading on relevant pages: So is it essential to upload geo tags on all pages of your website? Hell no. You should upload geo tagged images only on relevant pages such as homepage, contact page, testimonial page, and wherever you want your audience to connect with your brand through the image.
Placing an image: Generally, human eyes designed physically and psychologically to read from left to right. So placing an image on the left side of your page will attract the reader’s attention and keep them engaged on your site.
Add captions: Captions help users better understand an image (not mandatory).
Alt-text refers to an alternate text in your image, which greatly helps search engines locate your image. It adds up in HTML format to the image. It is a crucial SEO tool. Let’s take an example; when you store an image on your device’s, it generally gets stored as a random name like “01234.jpg”. If you upload this image without putting an alt text, search engines won’t identify with it.
But if you rename it as ” lavender essential oil,” then search engines capture this text, telling them more about what the image is. This also helps when a page doesn’t load fast, the image may not be visible, but the text is visible. This helps the viewer know the image.
HTML code to manually add the alt text
<img src=”essential oil.gif” alt=”lavender essential oil>
Compatible images: With users using numerous devices and browsers, such as android, iOS, Chrome, computers, etc… Make sure your image is compatible with all kinds of devices.
What Should Be The Format Of The SEO Image?
You can make use of Google’s newly designed image formatting tool, “WebP.” It is a new format that provides us with superior lossless and lossy compression for images. It helps in developing smaller, richer images that make the web faster.
