Think about the last time you stumbled upon a website or product. What searches led you to that site? Were you listening to a podcast? Did you stumble upon a fascinating blog and want more information on the author? Did you watch an engaging YouTube video and click a link posted in the description box? If you recognize any of these digital paths, you’ve experienced the effects of content marketing.
So how can you create a content-driven marketing strategy that boosts your bottom line?
From consistency to relevancy, there are a few best practices when it comes to curating a strong content strategy. Let’s break down a few must-dos and outline exactly how content marketing can boost your brand for the better.
What Can I Do?
Create a measurable goal
Maybe it’s driving traffic to your site. Maybe it’s increasing email sign-ups. Maybe it’s app downloads. Defining your end goal helps define the crux of your strategy. If your end goal is traffic, figure out what kind of content will encourage the right audience to click and scroll. If your end goal is email sign-ups, curate content that builds loyalty amongst your audience and ultimately incentivizes sign-ups.
Define your audience
If you want to achieve your goals, you need to understand who it is you’re speaking to. What are their lives like? What kind of problems can you help them solve? It’s important to understand not only their demographics (age, location, job title) but their psychographics (attitudes, beliefs, values, and interests).
If you’re speaking to working moms, write a blog post about balancing work with motherhood, invite family-oriented business person to speak on your podcast, or get your site featured in a popular parenthood publication. If your audience values work ethic and self-respect, align your content accordingly. Speaking directly to your target consumer keeps users interested in everything that your site has to offer and ultimately encourages them to take measurable action.
Consistency is key
Consistency is important for a few reasons. An inconsistent voice and posting schedule will confuse consumers and reflect poorly on your site. If your content output is disorganized, your website and brand will appear disorganized as well.
Maintaining a consistent posting (blog) schedule also keeps users coming to your site. If consumers know you blog or post a video on Wednesdays and you stick to that weekly schedule, you’ll have more content to catch potential clicks and more users visiting your site on a weekly basis for updates.
SEO is your best friend
Optimize everything on your site. While written content should have a strong voice with engaging calls to actions, on-page optimization, and quality content. There are tools available to help developers ensure your website delivers the best opportunity for the best search ranking. One of the best is Yoast SEO. This WordPress plugin can help ensure that you’re keeping text readable, active, and optimized. The higher your SEO score, the better your content will fare in a Google search. If you’re focusing on blog posts, Google can either be your best friend or your worst enemy. Optimize wisely.
Contrary to the mindset of most entrepreneurs, you don’t have to do everything. Sometimes hiring a professional videographer, writer, or designer is the best thing for your content marketing strategy and, ultimately, your business’ bottom line.
How Does A Digital Strategy It Help?
Sites with quality content that have been identified by search engines like Google as having content relevant to a user’s search. In fact, according to a recent study, websites with blogs have 434% more indexed pages. What does this mean? It means that your website with a blog is more likely to show up when a user searches for gardening tools, parenting advice, car insurance premiums, or anything else related to your website and the services you provide.
More traffic means more business.
Builds loyalty and long-term relationships
The more content you create and share on a given subject, the more visitors will begin to see you as an authority in your field. Once you’ve built that trust, consumers will continue visiting your site for answers, products, services, and more.
Content strategy can propel your website to every corner of the internet, every consumer hunting for a product that you sell, and every user simply searching for answers. Don’t just list services you provide on a generic WordPress template. Engage readers with original content that inspires.
A bit about us – Web Fox Marketing is a web company in Livonia, Michigan SEO as well as digital marketing professionals. We service our local communities nearby Livonia, Novi, West Bloomfield, Farmington Hills, Southfield and beyond. In addition to offering digital marketing advantages, we are proficient in search engine ranking advantages , Google Ads marketing (pay-per-click), Search Engine Optimization solutions, social media marketing, and much more!
Your website most certainly is a great step, as on-line success in our connected world depends on Google/Bing/Yahoo authority and maximum exposure to many digital networks. Our Michigan lead generation company is happy to help you with any opportunities you have. Contact us now and let’s kick-start building your responsive website!