Search Engine Optimization is an integral part of any digital marketing strategy. An SEO analyst makes sure that SEO is implemented effectively, and is also in charge of carrying out social media campaigns. It is in the job profile to know what’s working and how to make sure they generate the business they set out to generate.

Strategies are only successful if they are planned, implemented and then analyzed properly. When it comes to SEO and social media campaigns, this is the job of the SEO analyst. This is a very challenging but extremely rewarding role, and requires a lot of dedication. To make it easier to understand, a few pointers have been given below:

Study How Search Engines Work

You can only plan as well as you know about any given subject. This is why knowing how search engines work is essential for an SEO analyst because then you can plan accordingly, figure out how exactly they rank websites. Make sure to use it to its full potential so that each and every query of your potential customers is answered.

Understand Key Concepts of Search Engine Marketing

Learn About Technical SEO

It is an important thing for an SEO analyst to study because it helps in understanding website and server optimizations. These are what lead search engine spiders to crawl and  assess your website thoroughly, and help improve organic traffic.

Learn How to Optimize Content Strategy

Everything we do boils down to only one thing – how to make it more attractive and feasible for the audience. SEO analysts make sure to optimize their content strategy so as to get more organic traffic.

Focus on SERPs

Search Engine Result Pages (SERPs) are the pages that turn up in response to any user’s query and naturally, it is a major topic for SEO analysts.

How are SERPs composed?

They consist of various ads, knowledge graphs, websites and snippets. They are web pages which have certain phrases and words attached to them. All of them have one thing in common – keywords.

What content will SERPs display?

These pages contain links to the web pages containing the keywords inputted into the search bar, their ranks, featured snippets and also brief descriptions of those listed pages. They also include sponsored results.

What is so good about it?

This is what SEO comes down to – ranking high on the list that SERPs display. The higher you are on the list, the more organic traffic you draw. Hence, the importance to SEO analysts.

Select the Right SEO Tools

Content creation alone does not do the job but it is also the analysis of the content created. You not only need help in creation but also analyzing it, so that you learn from your work. The right SEO tools can help you here and a good SEO analyst knows just which of them to use.

Each tool has its limitations as well as advantages and you’ll need to have a good knowledge to use them to their potential. If you don’t want to invest money at first, there are plenty of free tools out there. Some of them are – Google Analytics, Google PageSpeed Insights, SERP simulator, and as an SEO analyst, you need to have a working knowledge of all these tools.

Stay Updated with SEO Changes

While SEO generally doesn’t see many changes but there are certain elements that keep switching up continuously, and an SEO analyst needs to always stay updated. There are certain resources which can help you in keeping up with the latest SEO trends:

Share your SEO Expertise

They say your own basics become stronger if you teach someone. Sharing your SEO expertise as an SEO analyst will not only strengthen your own basics but also help others in bettering their content.

Follow SEO Experts

Every field has experts from whom you can learn and get insights into the job. A lot goes into becoming an SEO analyst and following SEO experts, earning from them and getting to know your line of work better is an integral part of the process. You can also join groups, stay updated and learn from others in your field, as well as share your own work with them.

While SEO in itself is not a new phenomenon, SEO analyst is a relatively new profession in the market. And a word to the wise, it is really not for the faint hearted but it is a highly specialized career choice. You need to consider every aspect of a job profile before you pursue it.

Having said that, every business out there is working towards establishing themselves online. This is why having an SEO specialist can do wonders for any company’s digital marketing team. However, not many have them and it has been observed that those who do perform better. Therefore, becoming an SEO analyst can do wonders for your career.