A website is your business asset or a platform from where you
can sell your products or services. The website’s success depends on several
factors. It is not just enough to have a uniquely designed website, its value
increases with –
If your website does not show on Google’s first search result
page, then your potential customers may not even become aware of the existence
of your company. Google visibility is essential to boost your website traffic
and brand awareness, which will lead to high sales conversions.
Business owners need to study the ins and outs of search
engine optimization. It can help them attract traffic via organic search. Search
engine algorithms are always changing or getting updated, and you might not be
able to keep track of those changes.
Therefore, you will need professional help for strategizing
your online marketing plans, and for optimizing the website, in order to reap full
benefits. Also, not all business owners have the knowledge or time to do the
search engine optimizing job. SEO is an ongoing process and needs constant
monitoring, so it is sensible to outsource your needs.
If you already have a struggling website, then you must look
for advice from SEO consultants. SEO consultants are always exploring the
digital marketing space. They will offer the best suggestions and
recommendations on how to get organic traffic to your site. They will also
point out things that are going wrong in your online marketing process.
Greener SEO is an internet marketing service that has been
offering Local and National SEO for more than 20 years. They customize each
website needs to satisfy search engine algorithms, and optimize each aspect of
your web presence.
Even if your website has less ideal structure, don’t make changes until you discuss it with the professionals from Greener SEO. They can help you consolidate pages, redirect old pages to new URLs, and enhance internal linking. Visit https://greenerseo.com for their contact information.
How can an SEO consultant make Google reward your website with the top-ranking?
SEO consultants will tell you whether your website is ready
for high search ranking optimization or not. They check your site data, see how
site converts, get familiar with content quality, assess your SEO strategy, and
get to understand your business, before they take steps to prepare your site to
move on top of search engine results.
On-page SEO review
Every action that takes place on your website depends on
on-page optimization. It includes white hat techniques like –
The SEO consultant will audit your website to identify if any
glitches require fixing. Often such errors can be identified with proper SEO
tools, because they stay hidden. You need to be aware of what you are looking
for. For example, if a web page has a wrong canonical link, it can escape the
manual SEO audit.
Often, website owners overlook canonical link updates, when
they switch from HTTP to HTTPs. If Google favors the old HTTP version
of your site, your site traffic can simply start depleting. An experienced
consultant will be able to identify this glitch.
Many businesses have their on-page optimization correct, or they
think they have, but visitors don’t convert into customers, or are vanishing
from the site. The bounce rate increases. It could be because they depended
only on paid searches, and organic SEO was completely neglected.
An SEO consultant will evaluate these metrics by using tools
like Google Search Console and Google Analytics to identify the glitches, and
offer improvement plans.
Off-page and Link building review
Every marketing action that takes place off your website is
termed as off-page optimization. A huge part of off-page optimization
activities is related to backlinking. The Experts analyze and review your
website link profile to identify any gaps that need to be fixed. Backlinks
are still a crucial ranking factor on Google rankings, so you will need to make
sure that your link profile is relevant and strong.
During the link profile analysis, the SEO consultant looks at –
There is a good possibility that you could be using damaging
links that prevent your website from getting top rankings. You need special SEO
tools to identify them. SEO consultants will check thoroughly to find what is
working, what is not, and where to make the changes.
Your major customers are local, and if they cannot find you online,
they will never contact you. Local SEO is extremely important, but overlooked
by many businesses. A good SEO consultant analyzes how your local customers are
targeted via local search. It is conducted via Google My Business, which offers
wide data on who is viewing your images, direction requests, and who has visited
Your local citation profile is also audited to get an idea of
citation link volume your site has, and its NAP popularity on the internet. If
you offer local services, then it is crucial to have your Google My Business
optimized, so that real customers can find you with ease.
Social media marketing is also crucial for SEO, because it is
one of the ranking factors. Your consultant will make sure that your content gets
posted properly on social networks, where your target audience hangs out. They
will also know about how much it gets shared by influencers in your niche.
When your web pages get more shares, tweets, likes,
favorites, up-votes, etc, your search engine ranking will also keep climbing.
Social media attracts plenty of direct traffic, offering your brand a huge
Traditional marketing is vanishing. People are ignoring every
kind of advertisement like banners, TV commercials, billboards, radio,
promotional emails, paid searches, etc. Today, online content is more crucial
for effective digital marketing or SEO.
SEO experts are familiar with how to create interesting
content that gets shared a lot on the web. Thus, targeted traffic gets
attracted to your website, where you need to turn them into leads, and
ultimately as buyers.
Laila Azzahra is a professional writer and blogger that loves to write about technology, business, entertainment, science, and health.