Colors are a powerful tool that can significantly impact a user’s first impression and overall website experience. 

Your color choice might be the most important branding decision you make. 

Having a recognizable signature color can increase brand recognition by up to 80%. A great color palette creates a level of company personality that entices a customer’s faith. 

The color scheme should be adjusted to the brand’s personality and convey the essence of the company.

Don’t take your site’s color scheme selection lightly, contact the OptFirst team and we can help you with your website development.