5. Optimise Your Website’s Speed Performance

Okay, so you did well and you show up in potential customers’ search results – Nice! They proceed to click on the result to your page and then… nothing. And oh that’s bad.

Feeling quite annoyed (‘How dare this website just waste 4 seconds of my precious time?’), they close the window to your website and click on some of the other sites that showed up after their making search query. A lost opportunity for a successful conversion and a new loyal customer.

This is why it’s crucial to make sure your website is running smoothly on all devices (desktop and mobile!) and at all times.

Page speed affects SEO, making it a direct ranking factor for Google. If a page takes too long to load, it’ll most likely negatively affect the user experience.

That’s something you want to avoid at all costs. But how do you do this? Here are some things you can do:

Another good tool to use if you want to check the performance of your website is Google Search Console.

It’s also important for your Holiday Season content to be well linked to. This should be done from within your own website (internal link building) and outside (external link building).