Google Search Console: How to use it to increase SEO traffic

In this course, you’ll learn how to use the features and reports in Google Search Console. By means of practical examples of a live website, you’ll see how to use the data for search engine optimization and to be able to finally do SEO yourself – without needing to pay for additional SEO tools.

For example, you’ll learn how to use the reports under „Performance“ to:

Analyze, which pages are being displayed for which keywords in the SERPs

Identify pages, that you should optimize for more klicks

Find keyword ideas that you can use to get more impressions and more clicks.

Under „Indexing“, you’ll learn:

How to see which pages Google indexed, which pages Google excluded and how to fix indexing issues

How to remove pages from the Google index and the prerequisites so Google will actually remove a page

Which report categories you should regularly have a look at to avoid bad rankings.

You’ll also learn:

How to analyze your website for user-friendliness on mobile devices, what’s the most common issue and how to fix it

What the new core web vitals mean and how to identify, what you need to improve

How to analyze and improve your internal linking structure.

I’ve been using Search Console and the predecessor, the Google Webmaster Tools since they were launched. For my own websites, I use the Search Console daily to identify opportunities for SEO, find keywords to improve existing blog posts, to spot indexing problems, and to fix them. Because of that, I was able to achieve a +400% growth in terms of monthly clicks from the SERPs. A screenshot proving that claim is included in the 30+ pages course notes

Of course, you can use a paid tool for SEO, but why if you get important data from Search Console directly from Google for free.

Are you ready to improve your SEO? Let’s go!

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