I specialise in search engine optimisation for small businesses, this means that Google pretty much runs my life.

Our lives revolve around keeping up with Google algorithm changes and Google+ Local’s latest and greatest ideas affecting our clients.

Because I focus a lot on Google SEO, I need to explain to my clients why their presence on Google+ is so important. People outside the industry tend to think it’s just another social network (and one that no one is using). This is far from the truth, and people are catching on to this, including your competitors.

Investing even a little bit of time and energy into your business page on Google+ can mean improved local search visibility, especially for a small to medium-sized business.

With search engine algorithms constantly evolving and becoming more intertwined with social media, where SEO stops and social begins is becoming blurrier by the day.

Google Search Visibility

Anyone who has something to sell would be crazy to pass up an opportunity to get their brand in front of qualified leads. Search engine optimisation is all about getting your website found by your potential customers, and Google’s got the majority of the market share when it comes to search. In Summer 2014, Google launched “Google My Business” to consolidate into one easy-to-use dashboard so that small businesses can upload information, graphics and even video to their potential customers.