SEO is a marketing technique that aims to improve your website’s ranking position and search engine visibility. Unlike Pay-Per-Click (PPC) advertising, email marketing, and social media advertising, SEO targets organic traffic.
Organic traffic includes unpaid visitors who arrive at your website via a search engine. According to enterprise SEO specialists at BrightEdge, over 53% of all website traffic comes from organic search.
By climbing the search engine rankings, you can significantly boost your website’s organic traffic. The first page of Google receives 95% of web traffic, and the first five organic search results get over two-thirds of all clicks. Some websites have even boosted their traffic by up to 2600 percent after investing in SEO. That’s an advantage well worth pursuing.
There’s also evidence to suggest that investing in SEO delivers a much higher Return On Investment (ROI) than a paid marketing strategy. According to an eye-tracking study, 70 – 80% of people ignore paid search results in favor of organic options.
A successful SEO strategy involves a range of elements. This includes:
In this guide, we’ll focus on two aspects that you can optimize using the Elementor Page Builder:
Technical SEO focuses on helping search engines crawl and index your site. Whenever someone performs a search, Google will scour its index for relevant pages. If your content is deemed a good match for the query, it will appear in the user’s search results.
There are also steps you can take to maximize your chances of earning featured snippet status. When defining a term or concept, use a question and answer format, and provide a clear and precise definition.
Successful content provides the reader with valuable information, and ideally helps them resolve a pertinent problem. For the best results, we recommend identifying the specific challenges that your target audience is experiencing. If you produce content that helps them resolve these problems, you’re well on your way to building a loyal audience.
It may also help to analyze your competitors. For example, you might use a tool such as Link Explorer to identify competitor content that has attracted a large number of backlinks. Backlinks are great for SEO, so this is a sign of a successful content marketing strategy. By producing similar content, you may also secure valuable backlinks and boost your SEO.
Your content should feature all of your keywords, plus any relevant synonyms. You can also make it easier for search engines to understand your page’s content by using conceptually-related terms. These are known as Latent Semantic Indexing (LSI) keywords.
