OUR SEO TEAM INCREASED THE NUMBER OF MONTHLY SITE VISITORS BY 5000% FOR LASER CENTER
Our combined efforts yielded results in the organiс traffic growth from 19 unique visitors before the project started to 1,000 of them at the present time. Such website traffic drives new paying customers to our client every month.
WEBSITE STRUCTURE REVAMP AND ADDING MORE RELEVANT KEYWORDS TO THE WEBSITE
Thorough niche analysis allowed us to create a comprehensive keyword map and expand the website structure for this laser aesthetic center – this is where you can see the first SEO benefits. New pages provide information about all the offerings available at 5280 Laser Aesthetics, and integrated commercial intent keywords help pages rank in search engines with frequent queries. Instead of several useless pages, the website now works as a commercial tool for their business.
Upon the structure completion and approval, we started writing unique texts for service pages and used queries from the keyword map for them. Subsequently, we achieved much more organic keywords for the website in search results.
DOMAIN AUTHORITY INCREASE WITH A THOUGHTFUL LINK BUILDING STRATEGY
Another important task is improving the website backlink profile. Quality links from trusted resources help raise domain authority and, correspondingly, Google ranking, so this task is vital for online promotion.
We analyzed the links to the competing websites and handpicked the most relevant referring domains – quality matters much more than quantity in such tasks. Additionally, we used our list of reputed resources.
Backlinks were growing gradually – we had to show a steady increase without suspicious-looking high picks. As a result, the referring domain quantity grew from 2 to 102.
WE INCREASED THE NUMBER OF ORGANIC KEYWORDS BY 13 TIMES
We approved the new structure and keyword map with the client to make sure we covered all their offerings and started creating SEO content for the 5280 Laser Aesthetics website. In parallel with adding new texts to the website, we added new queries into the Ahrefs app to track their positions in SERP. Such an approach helps us to assess the promotion effects and adjust the strategy in case we get results that are worse than expected.
Look at the screenshot below to check out the 5280 Laser Aesthetics website in Google SERP.
We achieved strong growth in the number of organic keywords as well – please find the graphs below.
Here is the table with key queries’ positions in SERP for those achieving #1-3 lines.
GOOGLE MY BUSINESS OPTIMIZATION: GETTING MORE QUALITY TRAFFIC TO THE WEBSITE
Google My Business is a highly efficient tool to promote local companies online – and of course, our SEO team used it for this aesthetic laser center website. We optimized their account, and it didn’t take long to see the first results. Now, 5280 Laser Aesthetics is in the Google Local 3-Pack, which brings them quality traffic and many new leads.
If you want to take full advantage of your Google My Business account, do not neglect to ask your clients for a review. A list of satisfied customers providing honest opinions will increase trust in your local business. Even negative comments can be beneficial if you take time to write a polite answer, look into your customer’s problem, and suggest ways to solve the issue. It is your go-to method to prove that you actually care about your clients’ needs even after you’ve got paid.
GETTING TOTAL CONTROL OVER THE WEBSITE TECHNICAL PART
We keep tracking the website performance indicators after the launch and can guarantee everything works like a Swiss watch.
Efficient SEO in 2021 is impossible without mobile optimization, especially for businesses like aesthetic laser companies. Potential customers of local businesses use smartphones to find and contact local companies, so if your website is not optimized for mobile, you will lose clients. Speaking about this project particularly, 70 % of their website visitors use mobile devices.
We use Google Search Console to track many website ranking parameters, including total clicks and total impressions numbers. The screenshots below display our progress in the last 12 months.
CLOSING THOUGHTS
As you can see, this project was successful, and we expect further improvements in SEO metrics at the 5280 Laser Aesthetics website. It keeps getting more and more visitors, bringing new leads and sales to our client, which, in its turn, means they made a good investment in SEO with Direct Line Development. Our expert team is working hard to help local businesses grow and flourish!
