The end of the year is fast approaching and it has been a wild one so far. The world was ground to a halt because of the coronavirus, but the online world saw growth like never before.
Ecommerce is one area that saw the most growth and because of this, it has become more important than ever to optimize websites for search engines. To have a fighting chance, your site needs to be found by search engines or it will get lost to the pages that never get any views. Website optimization relies heavily on comprehensive search engine optimization (SEO) techniques together with high-quality, keyword-optimized content.
In planning for the new year, SEO should be at the top of your list. Here are some of the best tools for content writing for SEO for 2021:
Once people start to visit your website and read the content, they can easily be put off by bad grammar. Grammarly is one of the best spell checkers on the market and makes rational and research-based suggestions for better writing.
The best part about the tool is that it is free and it also has a Chrome extension. After putting in the hard work of getting a website’s rankings up, it would be a shame to let it all go to waste due to bad spelling and grammar.
CoSchedule is a powerful online tool trusted by content marketers and content writers to make their headings strong. It suggests using power words to capture the reader’s attention on psychological terms and rates the heading on a percentage scale for you to see its effectiveness.
The heading has a direct impact on the clickability in search engine results and this is exactly why you need CoSchedule at the top of your list of best tools for content writers. Higher clickability betters your SEO and you stand to win against the competitors.
Google Search Console
Google is the ultimate giant when it comes to web browsing as they hold over 70 percent of the search market share. It then only makes sense to use Google Search Console to aid you in your search engine optimization. This is Google’s tool that boosts your page rankings in the search engine results pages.
The Google Search Console enables you to track the traffic on the individual pages of your website. It even goes as far as ranking your pages according to specific keywords used.
This is one of the greatest tools around to monitor your website and improve individual sections of your webpage. The transparency it provides allows you to make strategic changes and incorporate more keywords.
When we talk about transparency, we also need to talk about EduBirdie. As a student, you can rely on this reputed service as the experts write essays of the highest quality and keep things transparent in terms of the deal with you. It boosts your grades in the class and teachers also look upon you as someone knowledgeable. It’s trusted by students from all universities across the US, UK, Canada and all other parts of the world.
Google Keyword Planner
Together with Google Search Console, Google has all the bases covered with the Google Keyword Planner. It is one of the most important content optimizing tools because it allows you to search for the trending keywords related to your niche.
Most people follow the stream and when it comes to your niche, they are also probably reading the same topics. This tool allows you to get an in-depth look at the topics that your readers are into. This allows you to write to their interests and trends, which boosts your page rankings.
Just type in your niche and see what keywords are trending. Choose to view the average monthly searches or bid for a certain keyword. The result is that you can be more intentional about your content.
Doing a keyword search is only the beginning and a great place to start, but placing them randomly on your website is not enough. WooRank is the tool that will help you see whether you included the right keywords on your website. This tool is your strategy buddy and helps you develop an SEO plan.
The tool allows you to view your website’s ranking or online reputation. It takes the pros and cons of your website into account and paints a clearer picture of where your website is headed. The result is a clear map of where to go next.
Word Stream
There is more than one way to skin a cat and if Google’s Keyword Planner is not your style, or if you are looking for a budget-friendly alternative, Word Stream is the answer. This is a trimmed-down version of the Google equivalent and is completely free.
Type in a keyword, choose an industry and enter your location and watch this tool do its magic. Within moments, you’ll get a comprehensive list that includes the search volumes for Google and Bing as well and the cost-per-click (CPC) for each keyword on each ad network. Just click on the download button to get an offline version to work with.
If there is one thing that can hurt your website’s ranking and can even give you legal troubles, it is plagiarism. The major search engines like Google, Yahoo and Bing have strict policies about plagiarism and if a website is found to be in breach of copyright, it gets shot down.
Copyscape is a paid tool with some free features as well. It is an effective tool that allows you to check whether your text is a plagiarism risk or not. You only need to copy and paste the text and see if there is a duplicate somewhere on the net. If nothing is found, your site automatically ranks up.
For a well-versed view in SEO, SEMrush is one of the most comprehensive tools around. For a monthly subscription, you will have access to 40 tools that help with SEO, pay-per-click (PPC) and social media management.
SEMrush has one of the best backlink analyzing tools and it also has a secret weapon – it not only helps monitor your website, but also the sites of your competitors. While monitoring everything, you can get ahead of the curve and establish a new niche. The opportunities are endless and it can be easy to get lost in all the insights from this tool.
Apart from monitoring your website and how users behave on it, there are also other avenues of info that needs exploring. BuzzSumo is the tool that no SEO marketer can go without. This little beauty analyzes the content that people share on various platforms.
When you enter a website, it becomes easy to see what is trending or what trends looked like over the past week, month, or even year. Now you can easily benchmark your content against the competition and stay on top of the current trends.
Keyword Density Checker
A website needs to have keywords embedded in the text if it is to be ranked higher on search engines. On the other hand, when there are too many, the search engines pick it up and label it as spam or keyword stuffing. This is counter-productive as it imposes penalties on a website.
To be on the safe side, SEO marketers need to include a Keyword Density Checker in their arsenal, lest their reputation gets tarnished. New content writers often struggle to find a balance and tent to overload their writing with keywords.
A Keyword Density Checker will check the overall frequency of the keyword and alert the writer of keyword stuffing before it is too late.
Answer the Public
Answer the Public is a free tool that enables you to see how people use keywords in their searches. There are not many people who write full sentences when they search for stuff on the web. This tool compiles a list of phrases that people search for using your keywords.
When SEO writers know what questions people ask, they can write content that explicitly answers those questions. Google’s newest tool, Snippets, then puts a snippet of a website that answers that question directly near the top of the page. This is a great way to generate organic traffic to a website.
Never has SEO been more important than today. As online competition grows, it is becoming increasingly difficult to get noticed on the internet. As a content writer, it is important to familiarize yourself with the tools available on the net to get those rankings up. These tools are sure to help give your site a leg-up in the new year.
