This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. Have you ever tried to bring your clean laundry upstairs by hand, and things keep falling out of the giant blob of clothing you’re carrying? This is a lot …
Predictive SEO: How HubSpot Saves Traffic We Haven’t Lost Yet Read More »
SEO gets a bad reputation as being one of the hardest parts of marketing to succeed in. We’re not going to say SEO is easy but we also don’t want you to think that boosting your SEO rankings is soooo far out of reach. When it comes to your SEO strategy, you can have a …
5 Small Ways to Boost SEO Rankings | DigitalMarketer Read More »
Cumulative Layout Shift (CLS) is a Google metric that measures a user experience event. This metric is said to become a ranking factor in 2021. That means it’s important to understand what CLS is and how to optimize for it. Definition of Cumulative Layout Shift CLS is the unexpected shifting of web page elements while …
Cumulative Layout Shift – Overview of 2021 Google Ranking Factor – Search Engine Journal Read More »
Twitter announced a new feature that encourages Android Twitter users to read an article before reading it. This raised suspicions that Twitter was tracking user clicks. The move is part of Twitter’s stated goal to encourage “informed discussion.” Often people share a link without reading the article. That results in click bait titles getting widely …
Twitter Will Check if Articles Are Read Before Sharing – Search Engine Journal Read More »
This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great …
Should You Test That? When to Engage in SEO Split Tests – Moz Read More »
PimEyes is a Polish search engine that’s raising some eyebrows over its privacy implications. Powered by facial recognition technology, the service takes any portrait of a person and finds other photos of that person on the Web. After you provide one or more photos of a person (in which their face is clearly visible), PimEyes …
This Creepy Face Search Engine Scours the Web for Photos of Anyone Read More »
There are many ways to optimize your website for local search so you can be found for multiple locations. Just as there are many ways to optimize, so there are a variety of penalties lurking if you follow bad practices that egregiously violate Google’s guidelines. By keeping a thorough inventory of your local SEO efforts, you …
The Complete Guide to Local SEO for Multiple Locations Read More »
Have you ever noticed that Google can handle almost any question you throw at it these days? Just look at the result for this query: Despite not mentioning Yoda by name, Google understood who we were talking about, and what we wanted to know about him. This wouldn’t be possible without semantic search. What is …
The content generation technology and techniques I’m going to demonstrate in this column would seem out of a science fiction novel, but they are real and freely accessible now. After I completed the coding experiments and started to write this piece, I pondered the positive and negative implications of sharing this information publicly. As you …
How Natural Language Generation Changes the SEO Game Read More »
More pages, more visibility, more problems. SEO can be challenging enough, but when your pages and links number in the thousands or even millions, it’s a whole new ballgame. The stakes are higher, and there are more internal stakeholders to satisfy. Successful enterprise SEO makes a website eclipse the competition in its category and improves …
