What is artificial intelligence?
Consider how long it takes for your team to discover the key words; planning of topics on a blog post; write, optimize, customize, and automate content; test landing pages; programming quotas; review of analysis; and to define content strategy.
Now, imagine if a machine were to most of those activities and the main role of a marketer is to improve, rather than to create. The machines are not going to replace the content marketer in the short term, but the artificial intelligence is accelerating towards a future more intelligently automated.
In his Heart, theartificial intelligence is powered by data and algorithms that allow machines to learn and evolve from the sun. In traditional software, human beings write the algorithms, or set of instructions that tell a machine what to do. For example, in software, marketing automation, a marketer can instruct the machine to send an email campaign in three parts, once someone downloads an e-book. In isolation, this is a relatively simple task for a human being to plan and execute. But, what happens if there are 10,000 downloads of e-book, out of the five people…