General SEO can only go so far, especially if you’re in a competitive market. If you’ve made starting improvements to your website and overall digital presence, you may want to consider looking into some more advanced concepts.
After all, SEO extends much farther than keyword research and site optimization. For you to truly stand out, you’re going to want some more complicated tools in your wheelhouse as well as a greater understanding of various search engine algorithms.
Ranking Factors and Algorithms
To push a site to its highest potential, you need to understand what search engines look for and why they look for it. Once you have an understanding of both concepts, you can then leverage them into something beneficial for your website. Of course, it’s important that you also understand the differences between how search engines and humans view websites.
While search algorithms are only becoming more sophisticated, they still rely on data to determine the value of a webpage. Where a human can view a page in its entirety to determine its worth and relevance, a search engine depends on how readable a page’s content is to search engine bots and spiders.
If you want to take advantage of algorithm updates, you need to review press releases and version histories to determine how the ranking factors have changed. If you’re struggling to parse this information yourself, you should turn to SEO forums and social media to get more astute ranking insights.
Adjusted Publishing Schedules
For smaller and mid-sized businesses, this is a major stumbling block. Sites that post four or more times each week see major traffic spikes and lead increases compared to those that publish four or fewer posts a month. If you don’t have a dedicated posting schedule, you’re going to have more difficulty committing your time and resources to regular, frequent posting.
The other issue is that, past a certain point, some aspects of your SEO are likely to become more and more outdated. On top of regularly posting per your set schedule, it’s important to go back and review older posts for the potential for updates, refreshes, and roundups.
Instead of rewriting a post from scratch, make things easier on yourself, and update numbers and data while removing any visible inaccuracies. Sometimes, if a post is seeing low-performance rates or CTRs, you may want to consider sending a post back to the link lab for a rewrite, but for many, this is the last resort.
Investing in Speed and Security
Many site owners don’t always consider the impact that security certificates and site speed can impact their site performance. If your site doesn’t possess security certificates, some browsers will simply direct prospective leads and customers away from your site. On top of that, if your site doesn’t load quickly, you’ll likely see higher bounce rates, especially for mobile users.
For many users, waits longer than three seconds can be grounds for a bounce. Customers want the information they’re seeking and they want to give their business to websites that can provide it quickly. Between switching your web host to compressing media and visual content, there are plenty of ways to make speed improvements. As for security, you’ll want to purchase an SSL certificate and maintain it year after year.
These are just a handful of the many, many advanced SEO concepts that are available to you. There are plenty more of these to both learn and master. However, sometimes everyone could use a helping hand. That’s why reaching out to a company like Link Laboratory could be the best decision you make this fiscal year. They’re SEO experts with a proven track record of helping businesses succeed. Plus, with the time and effort you save by relying on third-party SEO services, you can then reinvest back into your own business’s growth and development.
Advanced SEO isn’t for every entrepreneur. It can be strenuous and time-consuming. However, it’s a reality, especially if you want to take your business to the next level.