A PR pro’s guide to search engine strategy – PR Daily

Landing high on a Google search result page is not an easy achievement, and many brands struggle to land in the top results.

What brands can do, however, is create a strategy around Search Engine Visibility (SEV), which comes from earned media results. PR efforts focused on this will place your client or brand in front of “active information seekers,” aka, your top customer prospects. A new report from Visably, “The Ultimate PR Guide to Search Engine Strategy,” will help you do just that.

It explains:

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