Tamara Littleton is CEO and Founder of global social media agency The Social Element. She spoke to Econsultancy about switching to an agile approach to strategy and KPIs in the wake of the pandemic, the tools that are helping her to keep on top of things and how the brand is handling short-term planning.

Please describe your job: What do you do?

I’m the CEO and Founder of The Social Element and I’m in charge of our future vision, leader of the agency and custodian of our culture.

How has your typical day been impacted in the short term by the pandemic?

We were already very well set up for remote working as the majority of the team work from home. Therefore, our logistics have not been as traumatic as they have for others, but I would say that day-to-day we’ve switched to a very agile approach to our short term strategy and KPIs. As a result, I’m spending a lot of time with my executive team – feeding in research and findings from the industry as well as from other sources like WhatsApp groups among my network.

Prior to the pandemic I was often out and about, speaking at events and meeting contacts and clients. I’m still doing that (albeit virtually) but I’ve switched my focus to be more internal. I’m having far more internal meetings and company briefings than before but it felt like the right approach for me.

What are your favourite tools and techniques to help you get your work done at the moment?

I’m not usually very structured in my day. I normally allow for lots of strategic thinking and different meetings and (in the old world) often worked later hours to make up for a more flexible day. However, I’ve found that a strict routine is helping me get through this and is making me more productive. I’ve never been so rigid in my day before but it’s keeping me focused.

Monday.com is my favourite tool right now as I can keep a close eye on our delivery and new projects….

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