With a new website, there comes a great opportunity to improve your SEO. Wondering about what steps to undertake next? In this guide, you can find tips on things you need to take into consideration to make your redesigned website more visible on the search engines and attract more traffic.
Cooperation with a dev team
Search engine optimization is something that requires extensive knowledge not only from specialists in this field but also from programmers. Often when working with clients we prepare in such a way that it is well-positioned in the network and is visible in the search engines. Our team, before handing over the design of the website, installs plugins such as Yoast, which allow the client to better, even independently position the website.
1. Plan out your keywords
The first step is to research keywords that customers use to find you. Choose which key phrases are the most important for you, focus on understanding the language of your potential customers. Google Keyword Planner will help conduct your keyword research. When creating content on your page, remember to include primary keywords in H1 and H2 tags, while long-tail keywords in H3 and H4 subheadings. Another tool worth mentioning is Google Trends. It provides data on seasonal keyword fluctuations and specific searches in Google. And search engines value up-to-date content, so it is worth including them on your website as well.
2. Create high-quality relevant content
In order to get more traffic to your website and increase its popularity, you should update your website regularly. Optimizing a reasonable amount of highly informative recent content is crucial for visitors and search engines. Your main goal should be maintaining and increasing user engagement. This can be achieved by providing your website with such content that meets the needs of current and potential visitors. Get your target audience to know about your products and services. Make posts, tell about your company, and how your services can make your clients’ life easier, to promote brand awareness and loyalty.
3. Provide longer text content
SerpIQ ran a study that showed that text length is highly correlated with better search rankings meaning that Google prefers content-rich websites. Articles with a minimum of 2000 words at least cause long-tail traffic which increases the website’s exposure. You can also add more keywords into your article. Google recognizes long text posts as more relevant than short and concise text. Make sure to conduct thorough research before starting to write a new article and provide it with relevant information. Moreover, your content must be grammatically accurate.
4. Monitor your website’s traffic and performance
Setting up Traffic Monitoring tools like Google Analytics and Google Search Console will help you understand how users interact with your website. Analyze your data to discover what type of content works best and what doesn’t. You will understand what articles deliver the most traffic, which pages convert better, and what visitors do when browsing your website.
5. Speed up your page loading time
Page loading speed influences a website’s position in organic search results. What’s more, optimizing page speed is crucial for enriching user-experience. Slower page response time increases page abandonment. And on the other side, if your website loads fast, people will keep coming back. Online services such as Google PageSpeed Insights allow you to test your website speed. Try to check your website theme and plugins if you find out that your site is running slow. Applover team always tests pages in terms of page speed. All the animations on your website are optimized in a way that makes your page speed performance as fast as possible. We recommend setting up and using the Yoast SEO plugin for WordPress-based websites. This powerful tool helps you in website optimization making it search engine-friendly. It’s crucial that your website response time is fast both on desktop and mobile devices. High page speed performance is extremely important when it comes to mobile browsing. Sometimes due to poor internet connection, it takes longer for a website to load which leads to page abandonment. To prevent such situations, it is crucial to maintain fast page load time under all circumstances.
6. Add ALT tags to images on your website
Optimizing your image filenames and ALT text plays an important role in improving page ranking. Make sure that your target keyword is a part of your image’s ALT text. Also, mention the page topic in your ALT tag description when adding it to your image. Don’t use more than six words if possible. Using the ALT attribute to optimize the use of image allows search engines to better understand pictures on your website and rank within the image search as well.
7. Compress your images
Another crucial factor in improving your SEO ranking is properly optimizing your images in terms of file format and size. Make sure that you don’t upload big images because it can slow your page speed and as a result-lower ranking. In order to optimize your images, resize, or compress them. They shouldn’t exceed 100-200kb in size. If you use WordPress, you can find various plugins that will help you with this matter. But no worries, we always recommend you one or install it for you.
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8. Optimize your meta title and description
Having the most important keywords in the title towards the beginning causes that people click more often on your SERPs. Your title should be catchy to the eye and optimized for multiple phrases. It’s worth to include there CTA, it can increase your CTRs significantly.
The meta description is another thing you must optimize. It affects your CTR in the search engines. Make it inviting and user-friendly as it will appear in the search engine results. Don’t forget to place important keywords there so that they stand out in a bold text. Your meta description should be unique and different from other pages’ descriptions. Remember that Google limits meta descriptions to 160 characters or fewer.
9. Use internal linking
Take advantage of including internal linking into your SEO strategy. It will direct visitors to other pages on your website. The users stay on the website longer and the site traffic also increases. Easy and accessible internal linking will naturally decrease the bounce rate of your website as users will be directed to other relevant articles. You can link to 2-4 older posts when publishing a new one or direct user into your service description, offer or pricing page.
Are you ready to optimize your website for SEO?
We believe that implementing the tips in the following checklist will help you increase your SEO rankings and develop your effective SEO strategy in the future. Step by step, focusing on every aspect mentioned above, your efforts will bring outstanding strong results. Once you’ve learned about the key components to improving your website’s SEO, now is the best time to get started! Act short-term and think long-term.