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8 Simple SEO Tricks to Boost the Ranking of Your Fitness Website – My Personal Trainer Website

Once upon a time, it was easy to rank at the top of Google when you optimised your site for a couple of select keywords. Those days are long gone, and if you want to get more eyes on your personal training website, it takes a lot more work.
With more and more personal trainers opting to have fitness websites of their own, having a badly performing website is almost as bad as having no website at all.

So in this article, we’ll map out the biggest bang for your buck SEO tips to help you rank your website on the coveted page one of Google.

1. Update Your Old Content

It’s far easier to have an older piece of content continue to perform for you in the long term than it is to have to write a piece of completely new content from scratch. It couldn’t be easier finding content that could do with a little TLC and actually help with your rankings.

Head to Ubersuggest, enter your site, click on Keywords and look for pages that are almost ranking on page one of Google. With a little TLC, these pages could be on page one in no time.

Here’s how to upgrade that content and help them rank on page one:

  1. Parts of the article which are actually outdated: It’s important that your audience sees you as a reliable source of health and fitness information.

    If your content is full of outdated information, updating this to bring it in line with your best understanding of current practices could be where you choose to begin. If the piece of information can’t be updated, it could be deleted completely. 

  2. Including visuals: Updating a post to include photographs or videos – or even an infographic, could be a way to present the information in the article in a way which is more easily consumed by your audience.

    These “snapshots” of the article are likely to get shared on social media, which can drive more traffic to your website and help you to reach a wider audience. 

  3. Using keywords: Integrating popular, related keywords into your article can be a straightforward way to get more traffic to your personal trainer website. Using the right keywords is even more powerful.

    There’s a free keyword ideas tool on Ubersuggest that can help you to select the best keywords for your article. Just enter your search term, hit enter, and check out the keyword ideas on the left side panel on the next screen.

  4. Is it complete? If someone landed on your article after searching for answers to their problems, have they got all the information they need to solve that problem – or is there something more you can add to make it even more helpful?

    By trying to highlight any shortcomings of the article, you put yourself in your visitors’ shoes. You don’t want people leaving your website and searching for missing steps in your content from a competitor. SEO is boosted by Google on websites which are content-rich. ​

2. Optimise Your Backlinks

Backlinks are the links from someone else’s website to yours. These external websites that you’re linking to are called referring domains – and should be authoritative, useful and relevant to the content on that site. In layman’s terms, back-linking is a sort of vote of confidence from that site to yours.

It provides visitors to your website a way to find more information on related topics. Building your back-link profile by hand is a huge job – and could take anywhere between 10-20 hours per week! The quantity of links is much less important than it once was.

It’s more the quality of the site the back-link is coming from which effects SEO. If you want to back-link this way, in order to build a relationship with the Webmaster of that website, it should be a personal email rather than cold outreach that feels spammy.

To find a good sources of backlinks you can use the same tool as before, Ubersuggest. Just enter a competitors keyword instead of yours and click on the Backlinks tab.


Then you can target your specific efforts on reaching out to websites that you know are already open to backlinking and collaboration on high-quality written-content in the fitness industry. Your website still needs to be full of useful, relevant content that those websites want to link to, but the goal is making your website full of useful, relevant content anyway, right?

3. Website Loading Times

Google no longer wants to rank slow websites and so the loading speed of your website can impact your SEO ranking. It’s also put together preferential ranking for websites which are optimised for use on mobile devices.

If you’re a bit lost on where to start optimising your personal trainer website for use on a mobile device, here’s a list of ten ways you can improve the user experience with specific designs for use on a mobile device.

If you’re working alongside a website developer, this is something that they will take care of for you. But if you’re building your own, these are things that it can help to keep in mind as you build your platform.

4. Using YouTube

Although Google is the biggest search engine in the world, the second biggest is YouTube – and YouTube SEO can bring in significant traffic to your personal trainer website.

When you search on YouTube, it will show you what’s popular, which keywords are getting searched related to each video, and which tags people are using to get more SEO traffic. Since YouTube isn’t as competitive as Google, it’s still possible to rank at the top for a keyword within 24-48 hours of releasing a video.

5. Google Analytics Alerts

You may have Google Analytics set up already, but the reports can be intimidating and knowing what to do with the information you collect might not always feel clear. But Google Analytics offers a feature where you can set up an alert to email you when something interesting happens – good and bad. 

How To Set Up Google Analytics Alerts
Log in to Google Analytics. In the left sidebar, click customisation > custom alerts > manage customised alerts > then the red button +New Alert. 

Give the alert a name, and set up the conditions, and Google will let you know when something important happens without you having to log in to Analytics and checking it yourself. 

There are a lot of options that you can set up alerts on, but you might want to consider:

  • Traffic spikes, plateaus or drops
  • Drops or spikes in goal competitions
  • Revenue decreases
  • High bounce rates (when people log onto the site and then move away quickly)

For most personal trainers, starting with Google Analytics is a good starting point for looking at the data connected with your website as it has options to integrate with both your website and your mailing list.

6. Titles & Descriptions

This is the oldest trick in the SEO book but for good reason. It’s still relevant and it still works.

Your page titles and descriptions are the meta titles and descriptions you assign to each page. This title and description is also what shows up on the Google search results. Like this:

These titles and descriptions serve two purposes. The first is to tell people what your page is about. So you need your service and location listed in there somewhere.

The second is that it tells Google what the page is about. In fact, Google uses the title and description as a guide to help it decide what the whole page is in reference to so it can add it to the list of sites to show for certain keywords.

Make sure the titles and descriptions of your pages match the topic of the page and include your service and location.

7. Internal/Outbound Links

Internal links are the link that direct visitors from one page on your website to another page on your site. Google actually uses these links to decide which pages are most important because you’ll typically link to the more important pages more often.

Outbound links are the links from your site to someone elses site. While it might sounds counterintuitive to send someone away from your website, Google actually uses the sites you link to to figure out what your site is about and how authoritative it is.

8. Social Signals

Google is now smarter than ever and it can now use social signals to dictate how popular a website is based on how many social media pages are linking to it.

As an example, one of our blogs, a review of PT Distinction, has been shared over 500 times (at the time of writing) and now positions on page one for those respective keywords.

As a personal trainer managing your own website, it can feel overwhelming to start with SEO. Particularly so if you’re new to building your website and you’re trying to do it all yourself.

Remember, you don’t have to master every single option mentioned here. Some are going to suit you better than others depending on your strengths and preferences as a personal trainer. If you are keen to get started, pick one thing from this list and have a go. ​

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