You might have wondered how do real estate agents use their
content to rank higher ? What are their SEO marketing tips and tricks that
claim their market share in the future?
SEO (search engine optimization) is a practice of increasing
the quantity and quality of the traffic to your website through organic search
engine results. 90% of the people today who want to buy a new home use the
internet to purchase it. According to the National Association of Realtors, the
first step of prospective home buyers is to look at available properties
online. So, you can now realize the importance of taking your real estate
business online.
The real estate industry is highly competitive and getting
it online is even more. Optimizing real estate content for SEO can prove a
little tricky but you can easily increase your visibility through SEO marketing
tips and can stand out from the hundreds of thousands of online real estate
agents with SEO Agency in India. Dominate local search and drive more traffic
to your website by using an SEO marketing strategy. A large portion of your
clients finds you and your properties online. Therefore, crack Google’s code
and drive more traffic to your real estate business using the below mentioned
Real estate SEO tips. Follow these SEO tips to improve your real estate website
so that it can dominate local search.
1. Perform targeted keyword research
It is crucial to understand customer intent and spend sometime performing targeted keyword research. Right keywords can attract more customers and ensure that your content marketing efforts are not wasted attracting the wrong or no customers. Also, the location of the keywords impacts specifically interested customers and bring them to you. Include local keywords and dominate Real estate SEO with neighborhood pages and posts.
2. Compelling headlines
Spending hours in creating awesome content and simply
putting a title without much brainstorming is worthless. Including compelling
headlines is one of the best SEO marketing strategies that Digital Marketing
Companies use. It is evident that 8 out of every 10 people read your headline
and only 2 out of every 10 will read the rest of your post. Work smart along
with hard and create a catchy headline. Use the combination of a number or
trigger word, adjective, keyword, and promise to create a perfect headline for
your content.
3. Optimize for mobile devices
72% of the buyers have searched for a home on mobile phones
and if your website is not optimized for mobile devices you may be left out of
the game. Also, Google is currently shifting to a mobile-first index, which
prioritizes the mobile version of a brand’s website. Real estate SEO is tricky
but can be tackled with an effective SEO marketing strategy.
4. Get social
Let social media make your work easier and expand your business.
Follow the SEO trends 2020. For example, Twitter can help you get traffic to
your website. Pinterest boards rank highly in Google searches and pins live for
a long time. Having a Facebook page with a lot of likes can help your Real
estate SEO. It is necessary to fill your contact information section completely
and also to have your URL in the information section of your real estate
Facebook page. Always ensure that you have typed exactly the same information
everywhere online because Google validates the information found everywhere
else online about you. Remember that Google trusts websites that have a lot of
social media activity.
5. YouTube
YouTube is one such social media platform that can take your
website to the next level. It is one of the best SEO tips for 2020. Invest in
creating some video content to stand out from the competition. Launch and
optimize a YouTube channel dedicated to real estate. Be regular in uploading
videos and share your videos with your website and social media pages to build
a strong customer base.
6. Google reviews
Have you ever thought that why online marketplaces like
Amazon, Flip kart stress so much to review their products? It is because more
reviews attract customers and more good reviews let the customers buy real
estate property. According to Search Engine Watch, 90% of the customers read
reviews before visiting a business and 72% of the customers will take action
only after reading a positive review. Buyers do read Google reviews to
determine the quality of a local business. Thus, you need to have a high number
of reviews and preferably long reviews that elaborate on the customers’
experience. For this, request your clients to write a review for you. This
builds trust among new customers and is one of the best SEO tips.
7. SEO audit
SEO audit may be a time-consuming process but it serves as a
benchmark for your progress and provides you with the information needed to
create a roadmap. It determines which pages are doing well and suggests
improvements. Key areas that you need to focus on include site structure, page
structure, content, links, and usability. Also, you can use Google Analytics to
see which pages need the most attention and use the Google search console to
find issues that need to be fixed.
8. Publish useful content
For new and small businesses it is often difficult to
compete with large enterprises due to their limited resources. Thus, it becomes
necessary for them to prioritize the kinds of content. They should have
informative articles related to the neighborhood such as; market, cost of living,
school, hospital, restaurants, crime, etc. This type of content provides the
potential buyers the required information and attracts them to buy.
