Guest blogging often called as guest posting is simply the process of posting and writing content for another person’s blog or website so that you gain exposure, traffic, referrals and backlinks to your own site. A good way of gaining maximum benefit out of this process is to write guest posts that are relevant to their own blog. However, it should be kept in mind that when a person refers a post to another person’s blog or website, this actually means that they trust that post. They have actually trusted the author of that article because they had read the same content before and had felt that the content was worthy of a recommendation. It therefore goes without saying that when you are writing guest posts, you need to ensure that they can be easily found by those people who are looking for them.
Therefore the first benefit of guest blogging is that it helps you establish a link of sorts between your site and another person’s blog or website. That is to say, when someone clicks on the link in your guest post, they get directed to your site. It therefore makes it very easy for people to find you in the search engines when they use the apt keywords. This is known as ‘inksometric’ or ‘ininks.’ And this is why guest blogging is such an excellent interlinking strategy.
The second benefit to blogging is that it can help you to improve your Google search rankings. To do this you need to make sure that the posts that you make are relevant to the topics in your blog. It also helps if the topic or post you choose is enriched and thus helps your keywords to stand out even more.
Thirdly, guest blogging can increase your backlinks. Because there will be quite a number of links coming into your site from the various sources i.e., your guest post, you will enjoy many advantages when it comes to getting good search engine rankings. These backlinks will bring you inorganic search engine traffic and hence boost up your Google page rank. This will give you a steady stream of organic referral traffic that will convert to sales.
Fourthly, guest blogging can give you referrals. When you make guest post or sponsored guest blog posts, people who are targeted to those areas in which you are interested (i.e., health & fitness, money making opportunities) will find your article useful. In turn, they will tell their friends about your helpful article. This will result in a snowball effect and will increase the flow of referral traffic to your site.
Fifthly, guest blogging gives you a solid link with other relevant sites. Each time your guest post is used on the blog or the site linked to by your guest writer, your injury or URL will be utilized. This will also increase your inurl link popularity since each time a guest uses your URL, it will generate a click through to your site. This will lead to higher search engine rankings and inbound links.
Sixthly, guest blog posts or sponsored guest blog posts will showcase your expertise in your niche. You will be proving to your potential readers that you know what you are talking about. Moreover, you will have expert credibility. When people trust your expertise, they will listen to you will have more chances to build trust. Ultimately, this will lead to referrals and organic traffic.
The bottom line is that using guest blogging or sponsored guest blogging has lots of benefits. It will boost your search rankings naturally since you will be proving to your readers that you know what you are talking about. You will get organic traffic because you will be linking with highly related sites. Finally, you will get referrals from your loyal readers and it will all be natural SEO traffic. If you think that this form of SEO marketing is for you, start using it today.