5 Ways to Promote Your Virtual Event Using SEO – uSERP

Search engines, like Google, are always updating and changing the way they display information on search engine results pages (SERPs).

They use complex algorithms to determine which results show first for key terms and how those results display on your screen. 

Focusing on search engine optimization for your virtual event website will increase the organic traffic to your virtual event and improve the quality of those who find your event through a search engine. 

Do these five simple and quick things to start ranking at the top of the most widely used search engines and help your target audience find your virtual events.

1. Event Schema

The event schema refers to what data is included on your webpages as well as the way it’s formatted with HTML.

By adhering to the guidelines set by Google, you can increase the chances of your virtual event getting discovered online by anyone using Google to search their interests and favorite topics:

The Google event experience improves engagement by displaying a logo, description and more on the first page of a Google search.

All Sched sites structure your event data to follow the recommended format of the Google event schema.

Be sure to include these key data points on your event website to get your event on Google:

Including these factors of event schema will increase chances of discovery on Google and conversion to your event:

2. Keyword Analysis and Implementation

Understanding the context of your event and what people may be searching for while looking for an event like yours is crucial.

Perform comprehensive keyword research by looking at what words and terms your competitors and peers are on their websites:

You can also quickly find related terms by searching hashtags that are relevant to your events on social media.

There are tons of free tools for analyzing keywords, SEO, and backlinks to help you determine the actual phrases your audience uses when searching for content online. 

Once you find out the top terms and expressions your community is using, make sure your event website is utilizing those keywords. Even consider including one or more of these keywords in your event name.

3. Event Website Speed

The speed of your website is very important for not only ranking well, but for appealing to real site visitors.

If a site takes too long to load, what do you do? Click out and find the next option.

When this happens, you lose both a visitor and Google learns that your page isn’t helpful, driving rankings down the page.

Ensure that both the site speed and each individual page’s speed is up to current standards to increase your ranking. Current standards are three seconds or less:

While site speed may seem like something only a developer or system admin to improve on your website, these are a few tasks a nontechnical team member can make progress on before bringing in programmers:

4. Link Building

Backlinks give your website authority by making sure other sites on the internet are referencing it.

In fact, they are one of the most important ranking factors:

The more links to your site from other sites, the more it will be recognized by search engines as a reliable source.

Think of it like a popularity contest. Establishing backlinks will help with your ranking as well as referring more possible attendees to your event.

You can build links by having other sites link back to your event.

A great way to do this is by having other online publications mention your event in an article or blog post and link back to your event. There are countless free link building tools you can leverage for outreach.

These will help you conduct a backlink analysis and understand how to capture more links from relevant sources for your event.

Or, you could let the team at uSERP handle your outreach and link building 😉

Links that move the needle.

Acquire normally unreachable backlinks from the best websites in your niche.

Standard rules of SEO apply, so making sure your event website is optimized is important.

These optimizations encompass the way your data is formatted on the page.

For example, titles and headings should be tagged as such in the HTML.

It’s also really important to use headings throughout.

Most website platforms make this simple so check your settings and that each page includes the following:

Including all of your event details, studying the keywords for your industry and area of expertise, and spending a few extra minutes to get the formatting right can quickly improve your search engine rankings and help more people find out about your virtual events.

You don’t need to hire an expensive agency or consultant to improve your website speed or start link building for your events.

Project Manager at Sched
Rachel Drudi is a Project Manager with a focus on community relations and a passion for design thinking, Rachel helps create and manage experiences on and offline; working at the intersection between ideation and execution. Currently, she creates environments that enable exceptional and engaging events at Sched, an event management software for virtual, hybrid and in-person conferences, conventions, educational events and more.
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