Brand awareness is one of the fundamentals of any marketing plan. It goes hand in hand with search engine optimization (SEO). As the cornerstone for your brand exposure, it’s essential not to overlook a thorough SEO strategy. Solid SEO means better user experience and improved rankings.
Here are five ways to build your brand awareness with SEO
Why is SEO important?
If you have a website, blog, or online store, your ranking on Google can directly affect your sales and brand awareness. Over 70% of users will click on one of the top five suggestions on the search engine results page, making SEO best practices all the more critical. There’s a sense of trust associated with those top slots.
SEO is something you should incorporate from the get-go. No matter the size of your brand, don’t leave it for later. You want to get ahead of the competition, slowly building up your organic traffic. Consumers judge your brand image on a variety of user experience models, one of which is findability. Tick that box and you’re on the road to success.
Tips to Boost Brand Awareness with SEO
1. Link Building
In today’s digital landscape, the importance of building high-quality links from other websites to your own has never been more essential. There are several ways you can acquire links, and for many, link building is one of the more difficult parts of SEO. The bonus is, if you get it right, you’ll be streaks ahead of your competitors.
Why is link building important? Search engines use links to discover new web pages and determine how well a web page should rank in their results. The number of external links pointing to your page impacts your hierarchy.
2. Optimized Keyword Phrases
Optimized keywords are the best keywords to target for your brand in order to drive qualified traffic to your website. In order to drive viable users to your site, you need to create the content they’re searching for online. You find these keywords through analysis and research of your industry and competitors.
By analyzing the popularity of keywords, you can measure the traffic potential giving you a more accurate idea of the online market. It’s a window into your customer behavior, giving you the tools to service those needs with your content. Do it right, and your brand will reach the correct audience.
3. Long-Tail Keywords
There are two types of keywords; short tail and long tail. Short tail keywords have higher search volumes, which means higher competition. Their conversion rates are lower, making them more costly.
Long-tail keywords or keyphrases are usually more specific. They may have lower search volumes, but they allow you to gradually get more traffic to your site, generally resulting in higher conversion rates. Long-tail keywords let you target a more motivated audience, helping you set yourself apart from your competitors.
4. Integrated Channels
Integrate your other marketing channels into an overarching SEO strategy. Put some budget behind paid media campaigns improving your content visibility, and more importantly, incorporate social media as often as possible. It’s one of SEO’s biggest allies.
Use social media to create link opportunities via content creation. Spend some time creating evergreen posts that you can promote for a more extended period. Better yet, incorporate your keyword research into this content, so you’re hitting those qualified leads. Social media is the perfect stage to increase positive brand mentions, another way to improve your traffic to site.
5. Top of the funnel Branded Content
Optimized content gets more data and leads. One of the most important things you can do for brand awareness is to keep your content fresh and engaging. Put some budget behind content creation and ensure it’s top quality. Think blog posts, social media, and website content, making your brand the hero.
Remember, SEO and content marketing are a match made in heaven. They rely on each other to be successful, and both play a pivotal role in brand awareness. It’s impossible to create relevant content if you don’t understand your audience’s behavior. Allow your SEO strategy to feed your content pillars and vice versa.
Utilizing SEO is one of the best ways to boost your brand exposure. In theory, that’s what SEO is all about, being visible online. Whether you’re a big corporate or a startup, you should invest time and effort into a comprehensive SEO strategy. Building your brand awareness with SEO will pay off in the long run.