Last week, I was honored to join Jeff Sauer’s superb Data Driven U for a class on audience intelligence. And, thankfully, kindly, Jeff gave me permission to share our class and the subsequent Q+A on this blog.
I think it’s invaluable, but frustratingly difficult to understand the answers to questions like:
So, that’s what I tried to tackle in these slides and the subsequent SparkToro video demo.
The slides are below, followed by the video.
Jump points in the video include:
Huge thanks to Jeff for having me on, and to all the great folks who asked for a look at their audiences through the tool.
You can read the article in its entirety, on the official website of SparkToro
Thanks a lot, Rand… I hope your thoughts, your geniuses can have as much resonance as possible.