5 Things Worth Reading this Weekend:

10(ish) Types of Blog Posts to Improve Your SEO

“How do I rank on Google?” It’s the question nearly everyone asks while deciding whether to invest in a new website.

If we had to give a one-phrase answer? Good content on a bot-optimized platform, well-promoted. 

Putting together a good content strategy can be daunting for a lot of people. Having these 10 or so post types in your back pocket can make it easier to figure out what to produce, when, and for whom.

As much as I love trying out new apps, it’s rare that I come across one that fundamentally changes how I do business or manage work.

Loom did. In fact, we built a spot for it’s embed code into our Super Support Hub for internal use. I expect before long, we’ll find a way to roll it out for customers to use too.

But rather than type out why it’s so great, a demonstration would be better:

By the way – if you click the leader article, you’ll also see that we’re using Loom to help with our SEO…

What we don’t see (or hear) is (or can be) just as important as what we do. For example, Hunter Biden’s laptop has been a hot topic on the Interwebs for the past week or so. However, both Twitter and Facebook handled the distribution of stories and opinions differently based on their respective algorithms and terms of service, effectively de facto regulating the flow of information (e.g., speech). #WheresTheLine

Google & Apple are the ultimate frenemies – competing on devices, mobile operating systems, and more. Yet, they’re businesses and businesses make deals. In this case, Google pays Apple between $8 and $12 BILLION to be the default search engine on iOS Safari. That gives Google access to 36% of U.S. mobile search queries while Apple devices account for nearly half of Google’s search traffic. Sound like a near monopoly? The DOJ would agree, hence the antitrust lawsuit they just filed against Google.

The world has changed a lot in the past 25 years – at a pretty fast pace. Just some of the notable moments: The iPhone (obviously), AWS powering half the web, the Facebook news feed, Netflix streaming, Alexa, the Dotcom bubble, and Napster. Man, I feel old.

Retailers – including luxury brands – have been hit hard by the pandemic. J. Crew, Neimans, and Brooks Brothers all filed for bankruptcy. This is a wonderful, inspirational story of an entrepreneur who has built an incredibly robust business…and just seems to be getting started.
 

My daughter and I have started listening to this in the car together when we commute. It’s a really fun, educational, informational podcast on different science topics. Granted, we’re both curious people, but have found this delightful. It’s also made dinner conversations much more interesting than “what did you do today?”

Ok, that’s all for now. If you haven’t already, make sure to say hi on Facebook!