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YouTube Marketing | Social Media Marketing Training | yourDMAC | yourDMAC

YouTube Creators are digital citizens who create content
for the YouTube platform. From vlogs to “how-to’s” to “listicles”, anyone who
makes videos for YouTube can be considered a YouTube Creator and can make money
from video creation, too.

YouTube Studio is the channel hub for YouTube Creators,
allowing its users to easily manage settings, content, and analytics. Earlier
last year, YouTube unveiled changes to the dashboard, offering creators more
insight into visitors to their channel and content. In another update, YouTube
also improved live streaming options, making it easier for creators to go live from
any device.

Last week, the largest video streaming website unveiled new
policies that its creators must follow when uploading content. One noticeable
change is an added section for videos relating to dangerous pranks. YouTube has
previously tackled pranks in the harmful and dangerous content category of its
overall policies. Following a series of disturbing Bird Box challenge
videos and Tide Pods eating challenges, YouTube felt the need to take a tougher
stance.

YouTube’s new
policies state:

“YouTube is home to many beloved viral challenges and pranks, but we need to make sure what’s funny doesn’t cross the line into also being harmful or dangerous. We’ve made it clear that our policies prohibiting harmful and dangerous content also extend to pranks with a perceived danger of serious physical injury. We don’t allow pranks that make victims believe they’re in serious physical danger — for example, a home invasion prank or a drive-by shooting prank.”

3 Areas in which Enforcement has Been Strengthened on YouTube | Social Media Marketing Training

1.Pranks and Dangerous Challenges

YouTube has issues a warning to
YouTube creators that videos cheering on dangerous challenges and pranks are in
violation of its community guidelines and will result in strikes. Recurrent
transgressions could lead to account termination.

“We’ve updated our external
guidelines to make it clear that we prohibit challenges presenting a risk of
serious danger or death, and pranks that make victims believe they’re in
serious physical danger, or cause children to experience severe emotional
distress,” the execs at YouTube stated.

Given how dangerous some of the prank acts are, one would assume that such acts would result in a channel being terminated. Unfortunately that does not always happen on YouTube unless they are repeat offenses (3 or more incidents) in a short period of time. YouTube’s policy is to hand out a strike and remove the video, but that strike(s) disappears after 90 days. While a creator may lose some privileges in those 90 days, including the ability to live stream, they could technically return to normalcy once the strike(s) are removed.

2. Custom Thumbnails

New to YouTube Community Guidelines are custom thumbnail violations. YouTube will issue YouTube Creators a strike for uploading custom thumbnails that purposely violate their policies and try to con their viewers. Examples of thumbnails that could earn you a strike include ones that contain adult material and graphic violence.

3.External Link

YouTube will also issue strikes
to YouTube creators who add external links to sites that purposely violate
policies. These include links to adult content, malware, or spam.

Grace Period to Remove Videos featuring Pranks and Dangerous Challenges

YouTube is giving users a “grace period” to make changes to
content if needed and/or remove videos that are in violation of community
guidelines. If content that violates YouTube’s community guidelines related to
custom thumbnails, external links, challenges, and pranks are removed within
the next two month the channel will not be penalized.

How to Appeal Community Guideline Strikes

YouTube personnel are highly trained. They peruse also
possible violations before issuing a warning or termination. If you feel that
your video does not violate the Community Guidelines and was removed in error,
you can appeal the strike(s) by following the instructions.

It is very
rare for YouTube to reverse its decision. If your appeal is denied, you will
have to wait 3 months for the strike to expire. If you earn 3 strikes within 3
months, your account will be terminated. If you have a YouTube channel, we
encourage you to browse through the community guidelines and make sure that
your videos are in compliance with them. When in doubt, delete the videos.

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February 6, 2019
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