Discover how to create YouTube Advertising campaigns in your Google Ads account. Our YouTube Ads Tutorial for 2020 will show the step-by-step process in order to create a Google Ads account, create a YouTube channel, link your YouTube channel to your Google Ads account, setting up conversion tracking, and creating a campaign that can drive Sales and Leads. I will cover YouTube Skippable In-Stream Ads and YouTube Video Discovery Ads in this video.

Video Timestamps:

0:00 – Start of YouTube Advertising Tutorial
0:40 – Linking Google Ads to your YouTube Channel
4:30 – Setting up YouTube Advertising Conversion Tracking in Google Ads
8:02 – Make Sure You Upload Video Advertisements to your YouTube Channel
9:15 – How to Create YouTube Ads Campaigns
9:25 – YouTube Advertising Campaign Types and Video Formats
19:48 – YouTube Advertising Targeting
28:02 – How to Create YouTube Skippable In-Stream Ads
34:50 – How to Create YouTube Video Discovery Ads

Helpful URLs:

YouTube Advertising Playlist: https://www.youtube.com/playlist?list=PLCKZKQoSq6y5uMGqe0mKMeiHqzUe7m_RX

Google Ads Conversion Tracking: https://www.youtube.com/watch?v=rH6YQ2MbX30

Google Ads Audience Manager and Audience Targeting: https://www.youtube.com/watch?v=EojXkbpNpLo

Find Your YouTube Audience: https://www.thinkwithgoogle.com/feature/findmyaudience/

Making a YouTube Video Ad: https://www.youtube.com/ads/making-a-video-ad/

YouTube Ads: https://www.youtube.com/ads/

Video Description:

YouTube ads can be very effective because you are so many YouTube video advertising formats, YouTube ads targeting options, campaign settings, YouTube goals, campaign subtypes, and more. It is one of the best ways to reach new people because a lot of people who view your videos will not be familiar with your products and services. It should be a portion of your overall marketing strategy.

You can target a variety of audiences within YouTube and you can target content as well. YouTube Remarketing is popular and you can also target Custom Intent Audiences, In-Market Audiences, Similar Audiences, Affinity Audiences, Life Events, Demographics, and Custom Affinity Audiences.

Some of the popular YouTube video advertising formats include skippable in-stream ads, non-skippable in-stream ads, bumper ads, ad sequences, video discovery ads, shopping video ads, and more.

You can run YouTube Ads to grow your subscribers, grow your views, drive leads, drive sales, drive awareness and brand consideration, and promote your products and services.