Social media is a huge part of people’s lives, with many of these people being your potential customers. Having a website or brick and mortar presence isn’t enough anymore. To stay ahead and remain competitive, your business needs a social media marketing strategy.
It can be overwhelming to create a strategy, especially when it’s unclear exactly what goes into making one. To make it simple, we like to think of social media marketing strategy as a plan that includes the intent, goals, and objectives of a business.
To make it even clearer, here is a fictional bakery called Delicious Delights. Their simple plan goes like this:
Goals:
- Increase brand awareness
- Generate sales
Target audience:
- Women in their 30s
Social media platforms:
- InstagramFacebook
Competitors:
- Tasty Treats
- Bakers Bunch
Key Performance Indicators:
- Clicks
- Post engagements
- Organic and paid post likes
Most businesses have a social media marketing strategy as part of an overall plan that is aimed at improving overall sales. And with good reason!
Here are three reasons a social media marketing strategy is essential to any business.
It creates trust
Customers will always buy from a business they trust over one they don’t. A social media marketing strategy creates trust by offering solutions to people’s problems and adding value to their lives. With a good strategy, potential customers will see a business as being trustworthy, and are more likely to consider their products or services over a competitor.
It gives your business laser-focus
It’s tempting to save yourself time by not creating a strategy, and you may choose to post randomly onto social media instead. However, posting without a clear strategy is like walking in the dark, hoping you won’t stumble.
Creating a social media marketing strategy is the torch you need to see where you’re going. It illuminates the path before you, stopping you from accidentally stepping off it. It offers you the ability to sharpen the business goals, create a strategy that creates measurable objectives, and reaches targets without wasted time or effort.
It drives sales
Social media’s ability to reach massive amounts of people is the reason it’s well-used by savvy businesses. A social media marketing strategy will bring your business to some of the 2.89 billion social media users across the world. With clear business goals and objectives, a good strategy will drives sales.
The next step
If you don’t already have a strategy, it’s essential to create one for your business as soon as possible. Without one, your business isn’t reaching its full potential and will miss out on reaching the thousands of customers looking for an answer to their problems.
You could spend hours creating one, or you could organise an obligation-free chat to discuss how vLinkD can help. Our team are experts in social media marketing strategies and strategic business plans. We can help your business find its ideal target audience, manage your content, and provide monthly reporting.
Most importantly, we will work with you to create the best social media marketing strategy for your business.
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