When we ask prospective clients what their current/previous advertising managers do/did for them, they often cannot tell us the ins-and-outs of the services being offered. This is not good. In fact, it scares us every time. As a business owner, you need to be involved in every facet of your business. Even if you are hiring an advertising manager to compose and orchestrate your social media campaigns, you need to understand what they are doing for you.
The process begins during the hiring stage and you need to know what to look for. Here are the five features to look for in a social media advertising manager.
1. Dedicated Management
As with any project or effort that relates to your business, the last thing you want is inattention. Therefore, while a social media advertising manager will offer you the benefit of more free time and the value of professional expertise, you must ensure that the manager will provide you with dedicated support and attention.
2. Graphic Design
The visual appearance of your advertisement is often the first thing that viewers will see. In addition, the ad image will be what grasps their attention and drives them to act. Therefore, an effective social media advertising manager will have graphic design capabilities.
In order to verify their design capabilities, reference their website or ask for a sample of their design work.
Although social media advertisements need to be visually-appealing, the copy in the caption/on the advertisement itself needs to be compelling too. After all, a viewer of your ad will first see your image then will read your copy for further explanation. Therefore, you need to make sure that the prospective manager will write compelling copy for your campaigns and make adjustments as needed.
4. Video Editing
Odds are that you will want to use a video ad on social media. In fact, depending on the industry, you should test it out to see how it converts compared to static image advertisements. In some instances, a video advertisement can be more effective than a static image advertisement. Therefore, you should look for a social media advertising manager that has the ability to do so.
The fact of the matter is that, sometimes, you don’t know what you need until you do. As a result, it’s better to partner with a social media advertising manager that can do all the things that you currently want to do as well as the all of the things that you might want to do in the future.
5. Analytical (Data-Driven) Approach
Data is king in the digital age, especially when it comes to web marketing. Through data, you can optimize your efforts, leading to more efficiency and effectiveness. As a result, not only do you need to work with a social media advertising manager that WILL make decisions based on data but also who KNOWS how to leverage your campaign data for growth.
How We Can Help
We, at TAPLocal, understand the power of social media advertising on Facebook and Instagram specifically, which is why we offer our advertising management services to small businesses nationwide. As a result, we are able to help them compete with national chains by running effective campaigns that value efficiency.
Our social advertising service includes four types of ads, each of which focuses on a specific goal:
- Click Ads focus on driving traffic to your website.
- Offer Ads focus on attracting customers to your website through discounts and promotions.
- Lead Ads focus on capturing the information of leads.
- Awareness Ads focus on increasing brand visibility through guaranteed reach and frequency.
If you are interested in social media advertising for your business and want to hear what we have to offer, schedule your free digital marketing consultation or visit our webpage for a full description of our social media advertising services and to access our free client success stories.
Start gaining local customers for your local business with TAPLocal today. We are here to help.
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