Online marketing is any method or strategy used to spread the word about your company through the internet. So, by reaching out to more and more customers the company intends to persuade you to buy their products or services.
Businesses use online channels such as search engines, social media, email, and websites to promote their business and generate leads to target potential customers.
Now that you know what online marketing is, let’s go deeper and look into each channel or tactics used by digital marketing agencies.
Search Engine Optimization (SEO)
Digital marketers use SEO to optimize a website. Their main objective is to improve the rankings of the websites they’re working on.
Basically, to make a website go from page 4 or 5 to page 1 on Google search results.
If your site’s ranking improves, it will increase the amount of organic traffic to your site. Moreover, the better the ranking the better the chances are of getting more leads.
Content Marketing involves the use of blog posts, long-form articles, case studies, social media posts, videos, and eBooks etc. It is a type of marketing strategy which doesn’t explicitly promote a brand but is intended to generate interest in a company’s products or services.
To be successful in content marketing, you need to be producing compelling and unique content so that visitors share your content and keep the engagement rate high.
In short, your content needs to stand out.
Social Media Marketing
Almost every small or big businesses have a social media presence. Social Media marketing is used to promote your business, increase brand awareness, and generate leads for your business.
Whether it’s a small or a big business, social media marketing has become common.
Here are some of the popular social media channels.
PPC is a paid method of driving traffic to your website. This is done by buying visits to your site. Google AdWords is one of the common types of PPC, and its purpose is to make your website appear on the first page of Google.
Here are some other mediums you can use PPC.
This is a type of marketing where you earn commission for promoting another person’s or company’s products. For instance, you run a popular blog which has a million followers on social media. This one company pays you to promote their brand by putting up a blog post on Facebook.
In this way, the company can increase its brand awareness and generate leads which can then be converted into sales. So, it’s a win-win scenario.
Email marketing is still one of the most effective online channels. Through email, you can directly communicate with your audience.
According to a stat, email is 40 times more effective in helping you gain a customer than Facebook or Twitter.
Moreover, email marketing has the highest ROI for online marketing. Email marketing is essential for driving sales without spending a penny on advertising.