At http://www.yumyumvideos.com we made this cool video to give you the exact definition of Inbound Marketing.
Inbound Marketing is a marketing methodology focused on attracting, educating and empowering consumers via relevant content that actually helps and guides them until they are ready to purchase your product or service. That road to purchase is the buyer’s journey, an active exploration or research process that a buyer goes through, prior to and leading up to the actual purchase. It’s made up of 3 stages: Awareness, Consideration and Decision.
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