Social media marketing has proven to be effective in lots of situations. Lots of studies, companies, and brands have experienced a positive outcome. Not including social media in your marketing strategy would be like leaving money on the table.
Most startups when they start marketing on social media think they need to be everywhere, doing everything, for everyone. Then they wonder why they’re not seeing any engagement or conversion rates.
AFROSAGES identifies the best practices you should use for your social media marketing;
Have A Plan: Social media is not only about posting pictures or content. It works on a plan that includes what to post, where and when. Once you have this plan worked out posting content becomes easy and more automated.
Identify Your Target Audience: Even if you’re doing everything else right, if you’re not in front of the right people, then it’s pointless. So determine who you’re trying to target, where they’re located on social, how they talk, what they’re interested in, etc.
Describe your audience, learn what they appreciate, what their interests are, define your segments and categories. You might have different segments, people who read your content, your social fans, customers who buy your product and so on.
Choose Content According To Platform: All social media platforms have different purpose, so it is good to utilize their individual features. This includes paying attention to the headline, image and description of whatever it is you’re sharing. Every other business marketer on social media wants to attract users with their posts and images and you need to optimize your post to compete them.
For example, if you are going to post something on Instagram, your first priority will be finding a stand-out image. Your caption is also important, but the image will be what first grabs a user’s attention. If you’re posting to Twitter, having a humorous or cleverly written post will be your main priority. Adding a picture is also effective, but it’s the words you want to focus on.
Competition Analysis: Before starting out your social media marketing it is always a good idea to keep a check of what your competition is doing. In fact, when it comes to social media marketing competition review should be a regular thing to do and not one off.
Set A Goal: A solid social media strategy is built on a foundation of specific, measurable, achievable, realistic, and timely goals. If you take a look at the picture above, you can see your whole social media strategy for your startup. No goals, no results to track.
Create An Ideal #Hashtag: Create a hashtag for your business. Encourage your audience to share their story and experience related to your business with your brand hashtag. Remember one thing; make your hashtag unique and short. Avoid complex hashtag.
Share Quality Content: Even before your startup gets going fully, start building your audience on most networks by sharing content your target audience will enjoy. For example, if you have a startup for a Facebook marketing tool, start sharing content about Facebook. That could mean blog content, podcasts, videos, presentations, infographics, etc., created by you or by others.
In all these, remember The Three Cs of Social.
Define your voice, publish interesting and shareable content, and be original.