Video Marketing Tips for Small and Local Business

Did you know that video gets  much more traction and gets your message across in a much more flexible way than just the written word.

There’s much more engagement with people using video and with video consumption going through the roof that’s one of the reasons I use video to help my clients get their businesses found online.

This means they can demonstrate their expertise and be seen as the go-to authority in their area or their niche.

Which means they get new clients knocking on their door and not their competitors.

A video isn’t only about selling, there’s so much more that video can do for you. You can use video to educate not just future customers but current customers.

You can use explainer videos to train or show how to use a product. You can scale your business by training and if you’re using video you know your message isn’t being diluted.

SEO Tips

Video can be used very effectively to boost your SEO, your search engine optimisation the thing that gets your website found online.

Video is a key performer on that benchmark.

Use video to create a fantastic testimonial but not just for your business but you can give video testimonials to other people.

Social Media

Create a testimonial video that you can post to YouTube, Twitter, Facebook or LinkedIn – you can then tag who it is you’re saying thank you to and they will absolutely love you.

What a great thing for people to see though when they look for your business online and they see someone explaining how great you are that’s got to be good.

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