Social Media! The web has taken over our lives and has become an integral part of our survival. When almost everyone is on social media, the businesses have taken the cue and are exploring various tools to grow reach and sales through these mediums. The social media landscape keeps changing with a new trend outdating the old ones. Keeping up with the customers’ behavior, checking what they love and providing a blend of your brand with it can skyrocket your business.
Over the past few years, having a strong social media presence has helped brands in increasing;
1. Brand Awareness and Reach
2. Sales and revenues
3. Customer retention
4. Customer Engagement
5. Better Leads that convert
6. Web traffic
Your customers are becoming smarter each day and just sticking to your current social media management tactics won’t work. You have to be flexible to observe and implement what works now and is likely to work in the future.
Social Media Marketing Strategies:
While you are here, let us tell you the top social media marketing strategies that you must implement in the year 2019!
1. Setting Goals:
Having a plan in hand is imperative to executing a successful social media strategy. Unless you don’t set milestones and deadlines to achieve them, how will you be able to keep up with your competitors to serve your customers in a better way?
The digital landscape keeps evolving over the time and you must have a contingency plan to fit in the trending tactics that work to make the most out of it. This can be done by setting objectives that help you achieve your targets.
Goals can be set in the form of numbers that can be achieved over a span set as a deadline, e.g. 10,000 Instagram Followers in 2 Months. You can design your strategies and marketing campaigns to reach these goals. Always remember, your goals should be made including your marketing strategy as a whole and must be feasible to achieve.
2. Know your Audience:
Knowing your audience matters a lot. Enticing your audience with the right kind of content can make your business. But it is not easy to engage with them all the time. You must work consistently to know customers and provide them with what they love. You must curate your content to meet the needs of your customers. This can be done by doing the following;
a. Taking timely feedback from your customers
b. Carrying out surveys to know customer requirements
c. Analyze your social media post reports to check their performance over time
d. Check your brand engagements at regular intervals
e. Being active on your social media channels, replying to comments of customers
f. Taking part in discussions and forums to answer customer queries
Listening to customers and engaging with them earns you goodwill which in turn helps you to drive sales.
3. Social Media Contests:
Customers tend to engage more if they are getting something in return. Contests help in generating new customers apart from retaining the existing ones. When people are getting something in return, they are bound to participate. This, in turn, helps you to increase engagement on your content.
Plan and execute contests that require people to tag, mention, and share your content or page. In return to participation, you can provide giveaways of your products or services or gift vouchers to the winners. You can also run the contest with a unique hashtag specific to your brand and contest and ask your audience to use it. This helps you in increasing brand visibility and segmenting your social media content too.
4. Using the Power of Video Content:
Videos have a huge potential to drive your brand image. As per a report, 83% of the content on the internet is likely to be in the form of videos by the year 2021. Tapping this source to create your content can help you get huge returns. It is a well-known fact that people keep scrolling through social media to check out interesting videos and share the same.
Show what you provide and how you are different from the rest in your field through enticing and interactive videos which the customers find relatable. Get an edge over your competitor by generating video content for your brand.
5. Using the Power of Influencers:
Influencer marketing is a buzz these days. And why shouldn’t it be? Brands are growing their reach through collaborations with the right kind of Influencers. These are the people that have a huge following base across multiple social media platforms. Not only this, but their voice is actually heard by the people who follow them, i.e. people trust influencers.
This is the right time to partner with the influencers who are working in your domain. Finding the right influencer for your brand can be tricky but you can check certain things before contacting and these are;
a. The number of followers of the influencer
b. The niche in which they are functioning for collaborations
c. The engagement on their posts
d. Whether they suit your brand image on social media
Getting in touch with a perfect influencer to represent your brand and generate sales through their endorsements is a dream come true for all brands. Keep trying and observing and get in touch with the ones that are the best suit for you.
6. Utilizing the Power of all Social Media Channels:
Each individual is different from the other. While one may be active on Instagram, the other might not even know how to operate it. The best practice for brands is to generate content that works across all the social media channels used by the audience around the globe.
Generate and post your brand content on multiple platforms to cover the entire spectrum of users worldwide and increase your reach. Show what your brand is through creative Instagram stories as it has a lot of potentials. Tap the power that Pinterest holds in showing your brand in the form of attractive visuals. Actively use LinkedIn to show what it means to be a part of your brand!
7. Learn through Analytics:
Take a look at your social media analytics at a regular interval. There are various social media marketing tools available to help you generate timely reports and derive deductions from them. This helps you to gauge your progress over time. Learn from what your analytics have to convey. You will learn the behavior of your audience, the time at which they are most active and the type of content that they love seeing and interacting with.
Be flexible with your goals and social media strategies to include the changing dynamics of the analytics to make the most of your social media content.
Wrap up:
Having a perfect social media strategy for your brand content is a daunting task. With everyone trying to use the digital space, preparing and sharing the content that is unique and loved by one and all is the catch!
While preparing your social media marketing strategy do not leave out the above-mentioned tactics. If you are still in doubt, get in touch with the top-notch providers to develop a plan for you and reap the benefits!
