In today’s video, we’re going in depth on one of the most important parts of marketing which is strategy. You can have amazing ideas, post quality content, but without a well-thought out, strategic approach, your growth is hindered. I always say this, having a content marketing strategy for your business is key to your success. So today, you’ll learn all the important components! I’ll teach you what to include in your strategy, what to think about and how to implement it properly to get results. I base it all on a series of questions so you’re guided along the way. Plus, I have a bonus for you which will help you tremendously when creating your strategy so make sure to watch till the very end.
💥 GET YOUR *FREE* CONTENT MARKETING STRATEGY WORKBOOK: 💥
👉 https://marketing.nataliakalinska.com/content-strategy ⬅️
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📋 MENTIONED IN THE VIDEO:
Asana: https://bit.ly/StartWithAsana ⬅️
Content Marketing Strategy Workbook: https://marketing.nataliakalinska.com/content-strategy
⏳ TIMESTAMPS:
00:00 – Intro
02:00 – Assess where you are now
03:14 – Ask you why (the mission)
04:10 – Choose your goals
04:54 – Pick your KPIs
05:38 – Define your audience
08:10 – Establish types of content
10:28 – Pick keywords and metadata
11:01 – Create a content calendar
12:56 – Create a distribution strategy
14:18 – Document it all
15:52 – Check back constantly
LET’S GET SOCIAL:
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WHO I AM: I’m Natalia, a content marketing specialist living in Edinburgh, Scotland. I create videos around marketing, productivity and optimization of your content creation process.
GET IN TOUCH: I’d love to hear from you, if you feel like chatting! DM me on Instagram – that’s the quickest way to get a response from me. If you want to go more in depth and have a bigger question, feel free to email me at hello@nataliakalinska.com. Can’t wait to connect with you! 🥰
#contentmarketing #contentstrategy #contentpromotion
