The average person has and spends an average of each day. But social media is changing – especially for marketers.

From data and privacy concerns to new product launches like live video and 3D photos, the social media marketing landscape is in constant flux. And you need to quickly adopt and adapt if you want to effectively raise brand awareness and engage audiences over social.

That’s why you can find us at in San Diego this week. We’re excited to hear where the social media industry is headed, how they’ll adapt to potential data regulations, and expert advice on how to account for these changes in our .

And just like we never execute a marketing campaign without a plan, we have a plan for this conference as well. See how we’re going to make the most of our time at #SMMW19 and how you can, too.

#SMMW19: Our Plan of Attack

#1 – Go to the networking events.

Hands down, learning is the top reason behind our attending this year’s Social Media Marketing World. However, followed closely behind that is to meet other peers and experts in our industry. And the conference’s many networking breaks and events are a great way to do that.

If you’re going to the conference, we’d love to meet up with you there. In fact, you’ll be able to find us at the opening night networking party or at one of the networking lunches.

#2- See Brian Solis discuss digital distraction and how to change.

, Principal Analyst at , is one of our favorite digital experts. And the future of social media is one of our favorite topics. Combine the two and what do you get? A #SMMW19 session that is guaranteed not to disappoint.

To get a taste of Brian’s expertise, , – How to live a more creative, productive and happy life.

Your target audience doesn’t want to be marketed or advertised to. They want great information and advice from trustworthy sources. can help your brand provide that. And , the Global Head of Influencer Marketing for *, is one of the leading voices in influencer marketing strategy and program management. Her session at #SMMW19 is a can’t-miss.

What kind of insight can Ursula provide? Read our .

#4 – Find out what’s next for Facebook from ‘Queen’ Mari Smith.

Cambridge Analytica. Congressional testimonies. Fake ads. Facebook is having quite the year. And marketers everywhere are wondering what the platform will do to recover and address consumer (and government) concerns. Luckily the “Queen of Facebook” herself, , will be at #SMMW19 to preview what the future of Facebook will look like and how marketers can adapt.

If you’re struggling to generate an ROI on Facebook, check out our recap of

Discover additional ways marketers can from our full interview with Shep.

Few people give an impactful keynote like , Chief Content Officer for . We’re sure this session from Ann will be no different. This year for Social Media Marketing World, Ann’s session promises to do the impossible – help marketers create newsletters that people want to read. Considering her newsletter is one that we revisit time after time, we can’t wait to hear what her secret is.

Learn by reading our interview with her from Content Marketing World.

#7 – Document our experience and key learnings.

As a leading , our No. 1 goal is to empower other marketers to become masters of the craft. We want our clients to be seen as the heroes of their organization. We want to provide our audience with solutions to their top marketing problems. To do that, we need to share and spread our knowledge.

With that goal top of mind, we’ll be live blogging, tweeting, and recording our time at #SMMW19. If you’re missing out on the conference this year, missed a buzzed-about session, or just want a recap of the event, keep your eyes glued to this blog and your Twitter feed for session summaries, key takeaways, actionable tips, and more.

Uncover content gold at your next industry event. Read our post, How to Unearth Content Gold at Marketing Industry Events.

*BONUS* Enjoy the warm weather.

In case you weren’t aware, our agency is based in Minneapolis, MN. And this winter has been rough. In fact, this February was the and the polar vortex led to wind chills near negative 60-degrees Fahrenheit.

So, we plan to take full advantage of this year’s conference location of San Diego. While we will probably be too busy to go to Coronado Beach, you will definitely see us shedding our winter wardrobe and soaking up the sun. Our hope is that the extra warmth and Vitamin D will keep us charged until summer.

We’re Ready to Roll

Attending a conference is anything but easy. And we want to make sure we leave no stone left unturned and get the most out of the conference. To do that, we’ll be networking with other social media marketers, attending several must-see sessions, sharing our experience, and more. If you want to make the most of your time at Social Media Marketing World, we suggest laying out a similar event strategy.

Keep up on the latest happenings at this year’s Social Media Marketing World by following , , and on Twitter for live coverage, as well as the .

*Disclosure: SAP is a TopRank Marketing client.