What platforms would you recommend to bloggers to promote their blog and why?

It depends on your niche, so I don’t want to make any blanket statements here!  

Still, some platforms are better than others for bloggers. Here’s what I recommend: 

Pinterest is super powerful for traffic if you’re in the right niche (business, design, fashion, health + fitness, nutrition, parenting, DIY).

The algorithm supports content creators, so you don’t need to spend time building a huge following to see results. As long as you understand your audience and optimize your pins so people can find them, you should see traffic quickly. 

I used to measure Instagram in terms of traffic, but that’s not the way the algorithm works..

Now I think of it more as a microblog. Show up every day, share engaging posts, write great captions, and it’s pretty easy to make sales. 

That’s true whether you sell digital or physical products. 

And with shoppable posts, people can buy your product right from the app. How great is that?. You don’t have to get people over to your website and into your funnels to make a sale! 

I know some people are nervous about creating videos, but do them anyway!

More and more people are watching videos, and YouTube is the second largest search engine, right behind Google. And Google owns Youtube, so there’s that.

YouTube should be your next step once you’ve been blogging for a while and are ready to scale up and reach more people. 

To get started, I recommend choosing a few blog posts to turn into videos.

And if you’re really camera-shy, you can use a video generating tool like Lumen5 until you feel more comfortable in front of the camera. 

As long as you show up regularly with new content and optimize both your channel and videos, you can drive traffic, build your list, and make sales.

Facebook ads are a powerful way to increase your reach and promote your blog posts. But a word of caution: I would wait until you have sales funnels in place so you can cover the cost of your ads.

Facebook ads work best with engagement ads. So instead of boosting your posts, use the Ads Manager. You’ll have much more control over ad targeting, which will translate into lower costs. 

Just make sure you add links to products and content upgrades in your blog post. You can even retarget those who visit but don’t buy/subscribe with a new ad and offer.